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Brand system

Built to pitch.

The living style guide for msger. Bold and flat: a cream canvas, black outlines, hard offset shadows, a hot-pink signature, bright color blocks, and big grotesque type. Playful, confident, sharp.

Logo

mmsger
m

Color

Signature: Hot pink
accent
accent-bright
accent-soft
Color blocks
teal
yellow
periwinkle
coral
Neutrals
background
card
muted
foreground
Semantic
positive (money)
warning
danger

Typography

Pitch the twin. Earn the intro.
Heading two
Eyebrow label

Body copy in Geist: confident, clear, a little warm. We talk about your raise and your edge, not our technology.

msgr_live_… · Geist Mono

Components

accentirispositivewarningneutralLive now

Voice

Confident

We state the benefit plainly. No hedging.

Clear

Short sentences. Plain words. Your money, your control.

Warm

Human and reassuring, never hypey or pushy.