Aaron Flack
Growth Equity Investor (Vice President) · Susquehanna Growth Equity (SGE)
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- Title
- Growth Equity Investor (Vice President)
- Role
- Growth Equity Investor
- Firm
- Susquehanna Growth Equity (SGE)
- Firm Type
- Growth Equity
- Investment Stage
- Growth Equity / Growth Stage
- AUM
- SGE has invested over $5 billion across 100+ companies since inception
- Location
- Greater Philadelphia Area, PA
- Joined SGE
- 2016
Background
Aaron Flack is a Growth Equity Investor at Susquehanna Growth Equity (SGE), a growth equity fund exclusively focused on growth-stage software, services, internet, and information services companies. Before joining SGE in 2016, Aaron co-founded Gravy, a tech-enabled gifting company that powers efficient and personalized employee and client gifting for businesses. Prior to his entrepreneurial venture, he worked as a strategy consultant at Bain & Company in New York City, where he developed a strong foundation in business strategy and operational analysis.
Aaron holds a B.A. in Philosophy and Leadership Studies from Williams College. His combination of entrepreneurial experience, consulting rigor, and investment acumen has earned him recognition as one of GrowthCap's Top 40 Under 40 Growth Investors in 2020. He describes himself as a "reformed entrepreneur and management consultant; road trip aficionado and evangelist for the National Parks; aspiring photographer."
At SGE, Aaron has built a track record of identifying and supporting high-growth software companies, particularly those serving industries that have been slow to adopt technology. He has taken active board roles across multiple portfolio companies and has been involved in several successful exits, reflecting his hands-on approach to growth investing.
Investment Thesis & Focus
Aaron focuses on enterprise software and technology for industries with slow technology adoption. His core investment themes include:
SGE differentiates itself by having no fixed time horizons and flexible capital, allowing Aaron and the team to be patient investors not subject to typical private equity fundraising cycles. The firm invests in high-growth software, payments, data, and marketplace companies.
- Supply chain automation -- technology that modernizes logistics, fleet management, and freight operations
- Real estate industry technology -- software solutions for the real estate vertical
- Back office function automation -- tools that streamline enterprise back-office workflows
- Vertical software -- industry-specific SaaS platforms serving niche markets (auto repair, salons, rental equipment, etc.)
- Payments -- payment infrastructure and fintech solutions broadly
Notable Investments
- Tekmetric -- Auto repair shop management platform (Board Director)
- Bestpass -- Commercial fleet toll management (Board Director)
- TradeCentric -- B2B e-commerce integration platform (Board Director)
- Realync -- Virtual leasing and video platform for multifamily real estate (Board Director; acquired by Grace Hill)
- Point of Rental Software -- Equipment rental management software (Board Observer)
- HighRadius -- AI-powered accounts receivable and treasury management (Board Observer)
- Buildout -- Commercial real estate marketing platform (Board Observer, June 2017 - May 2020)
- OrderMyGear -- Group e-commerce platform for branded merchandise
- Phorest -- Salon software platform
- Rentable -- Rental listing marketplace
- RTA -- Fleet maintenance management software
- MacroPoint -- Freight visibility platform (acquired by Descartes Systems Group)
- GlobalTranz -- Freight brokerage and logistics technology
- PaySimple -- Payment management platform (acquired by EverCommerce)
- Real Capital Analytics (RCA) -- Commercial real estate data and analytics (acquired by MSCI)
- Zyme -- Channel data management (acquired by E2open)
- Realync -- Virtual leasing platform (acquired by Grace Hill)
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