Aaron Goldman

Aaron Goldman is a Managing Director and Head of Enterprise Technology at General Atlantic, one of the world's leading global growth equity firms. In this role, he leads the firm's efforts around enterprise and vertical software and innovative technologies. Previously, he co-headed General Atlantic's Financial Services sector, where he spent over a decade focused on global financial technology investments with particular emphasis on payments, e-commerce, and data analytics software. In 2017, General Atlantic appointed him Head of Financial Services and Software for EMEA, expanding his responsibilities across Europe, the Middle East, and Africa.

Before joining General Atlantic in 2007, Goldman spent five years as an Associate at the Fremont Group in San Francisco, where he worked within their growth equity arm making investments in the internet, communications, and healthcare sectors. He began his career as an analyst in Donaldson, Lufkin & Jenrette's (DLJ) leveraged finance group. He also held a summer VP role at Texas Pacific Group (TPG) in 2006 during business school.

Goldman graduated magna cum laude with a B.S. in Economics with a concentration in Finance from The Wharton School at the University of Pennsylvania. He earned his M.B.A. from Harvard Business School, where he graduated with highest distinction as a Baker Scholar, one of the school's most prestigious academic honors.

Goldman's investment philosophy centers on identifying and backing high-growth technology companies that are transforming industries through software and digital solutions. His focus areas include:

Goldman and General Atlantic typically partner with companies at the growth stage, providing capital in the $20M-$100M range along with operational support and global expansion expertise.

• Enterprise & Vertical Software: Companies building industry-specific software platforms that drive digital transformation for businesses of all sizes, particularly SMBs transitioning to digital tools (e.g., Jobber, Gusto, HighLevel).
• Fintech & Payments: Global payments infrastructure, e-commerce enablement, and financial services technology platforms. He was an early backer of Adyen and has deep expertise in cross-border payment solutions.
• Innovative Technologies: Emerging technology platforms including blockchain/Web3 and data analytics that serve enterprise customers.