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Aaron Price
ResearchedSmall Business Investment Company (SBIC) / Mezzanine Debt & Subordinated Lending

Aaron Price

President & Senior Managing Director · Medallion Capital, Inc.

Growth / Expansion / Acquisition FinancingMinneapolis, Minnesota
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At a glance

Title
President & Senior Managing Director
Firm
Medallion Capital, Inc.
Firm Type
Small Business Investment Company (SBIC) / Mezzanine Debt & Subordinated Lending
Investment Stage
Growth / Expansion / Acquisition Financing
Location
Excelsior, Minnesota (Minneapolis area)
Check Size
$2 million - $10 million+ (typical mezzanine debt investments)
Notable Metrics
Medallion Capital has invested over $400 million in 110+ companies since 1998; currently maintains 71 active portfolio companies

Background

Aaron Price serves as President and Senior Managing Director of Medallion Capital, Inc., a nationally recognized Small Business Investment Company (SBIC) and wholly-owned subsidiary of New York-based Medallion Financial Corp. In this leadership role, Aaron is responsible for strategic planning, business development, underwriting, and portfolio management for the firm's mezzanine debt investments across the United States.

Aaron earned his B.S. in Finance from the University of Minnesota, establishing a strong foundation in financial analysis and capital markets. He later pursued his M.B.A. from Emory University's Goizueta Business School (2000-2003), where he specialized in Strategic Management and Finance. His educational background prepared him for a career spanning corporate operations, strategy, and ultimately private equity and debt investing.

Before joining Medallion Capital, Aaron built diverse experience across multiple industries and functions. He began his career at Koch Industries Inc., followed by roles in strategy, corporate development, and operations at major corporations including Cisco Systems (formerly Scientific Atlanta) and Turner Broadcasting. These operational roles gave him valuable insight into how businesses function and grow, which would later inform his investment approach. Prior to his current position, Aaron worked at Marquette Capital Partners, a Minnesota-based SBIC, where he gained comprehensive experience in all aspects of private equity buyouts and subordinated lending.

Aaron currently resides in suburban Minneapolis with his wife and three young children. Outside of his professional commitments, he enjoys family vacations, fishing, hiking, and reading. His combination of operational experience at Fortune 500 companies and direct investing experience at an SBIC has positioned him as a key leader in Medallion Capital's growth and portfolio management strategy.

Investment Thesis & Focus

Medallion Capital, under Aaron Price's leadership, specializes in providing flexible senior subordinated and mezzanine debt solutions for middle-market companies across the United States. The firm primarily targets established businesses seeking capital for ownership transitions, sponsored buyouts, management buyouts, acquisition financing, recapitalizations, and expansions. As an SBIC lender, Medallion Capital focuses on supporting small businesses that have proven track records and experienced management teams.

The firm's investment criteria centers on companies with at least $10 million in revenue and minimum $2 million in cash flow. Medallion Capital takes a generalist approach across most industries, though they avoid investments in information technology, life sciences, real estate, entertainment, and finance companies. Their typical investment structure involves $2 million to $10 million+ in flexible subordinated debt, often accompanied by a minority equity investment to align interests with management and provide additional upside potential.

Aaron's approach emphasizes strategic partnership with portfolio companies, leveraging his extensive operational background from Cisco Systems and Turner Broadcasting to provide value beyond capital. His focus on underwriting quality businesses with strong cash flows and experienced management teams reflects Medallion Capital's conservative yet opportunistic investment philosophy. The firm seeks companies where mezzanine financing can enable growth initiatives or facilitate ownership transitions while maintaining manageable leverage levels and clear paths to debt service coverage.

Notable Investments

  • QDx Pathology Services - Pathology and diagnostic services provider
  • Weather Decision Technologies - Weather data and analytics services
  • Columbia Fire (Seattle, WA) - Fire sprinkler system installation, testing, inspection and maintenance services
  • Connecticut Electric - Leading manufacturer of low voltage residential replacement circuit breakers and specialty electrical and power supply products
  • Diamond Graphics - Commercial printing company specializing in retail gift cards and membership loyalty cards
  • Actron Entities, Inc. (Clearwater, FL) - Manufacturer of precision machined parts and assemblies for aerospace and defense industries
  • Total companies invested: 71 active portfolio companies
  • Total capital deployed: Over $400 million across 110+ companies since 1998
  • Investment structure: Primarily mezzanine debt with minority equity stakes

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