Aaron Rubin

Aaron Rubin is a Partner at Werba Rubin Papier Wealth Management, a Silicon Valley-based registered investment advisor specializing in pre-IPO wealth management, tax planning, and financial advisory services for technology industry professionals. With credentials as a JD, CPA, and CFP®, Rubin has built a unique practice focused on helping tech employees navigate the complexities of equity compensation, stock options, and concentrated wealth positions.

Rubin earned his BA in Economics-Accounting-Spanish from Claremont McKenna College before pursuing his Juris Doctor at the University of Illinois College of Law, where he graduated cum laude in 2006. He was admitted to the California Bar the same year. His career began at Deloitte, one of the "Big Four" international accounting firms, where he specialized in high-net-worth individual income tax returns. This foundation in tax strategy for wealthy clients positioned him well for his later focus on equity compensation planning.

After Deloitte, Rubin expanded his practice at Abbott Stringham & Lynch, adding estate and gift tax planning to his repertoire. In 2009, he joined Werba Rubin Papier (then Werba Rubin), bringing his expertise in tax, legal, and financial planning to the firm's growing client base of technology professionals. That same year, he earned his CFP® designation. The firm itself was formed in July 2017 through the merger of Werba Rubin Wealth Management (founded by Alan Werba in 1990) and Fluent Wealth Partners (launched by Jason Papier in 2007), creating a comprehensive wealth management platform that integrates tax planning, investment management, and financial planning.

In 2019, Rubin published "Financial Adulting: Take Control of Your Financial Future," a personal finance guide designed to help readers navigate budgeting, saving, taxes, investments, insurance, and estate planning. The book reflects his practical, accessible approach to financial education and his commitment to helping younger professionals build strong financial foundations. He has also become a sought-after speaker and media expert on equity compensation topics.

Rubin resides on the Peninsula in the Bay Area with his wife Libby and their three daughters, Natalie, Gwen, and Emmy, along with their Goldendoodle, Mollie. He is active in the local community, serving as a member of South Bay Giving Circle and having previously served on the board of Congregation Beth Emek, where he participated in their legacy giving campaign.

Important Note: Aaron Rubin is not a traditional angel investor or venture capitalist. Rather, he is a wealth advisor who specializes in helping technology employees and executives manage their equity compensation and pre-IPO wealth. His "investment focus" relates to portfolio management and financial planning for clients, not direct startup investments.

Client Focus:

Core Expertise Areas:

Value Proposition: Werba Rubin Papier offers a "three-dimensional approach to wealth management" that integrates: 1. Tax planning and preparation (including CPA services) 2. Investment management (as a registered investment advisor) 3. Comprehensive financial planning (including estate planning)

This integrated model is particularly valuable for tech professionals who face complex tax scenarios involving equity compensation, AMT considerations, Section 83(b) elections, and liquidity planning around IPOs or acquisitions.

• Technology industry employees and executives with equity compensation
• Pre-IPO company employees managing RSUs, stock options, ISOs, and NSOs
• High-net-worth individuals with concentrated stock positions
• Families requiring integrated tax, estate, and financial planning
• Stock Options & Equity Compensation: Tax-savvy strategies for exercising stock options, managing RSUs, and handling double-trigger acceleration scenarios
• Pre-IPO Planning: Wealth management strategies for employees at private companies approaching liquidity events
• Tax Planning: Minimizing tax liability through strategic timing, qualified charitable contributions, and gift/estate tax planning
• Concentrated Positions: Managing risk and diversification for clients with significant wealth tied to a single stock