Aarti Arora Boussier

Aarti Arora Boussier is a Senior Associate and VC Investor specializing in portfolio management at Smedvig Capital, the London-based arm of the Smedvig Family Office, which she joined in 2013. With over a decade at the firm, she has established herself as a key member of the investment team focused on helping portfolio companies scale and execute strategic initiatives.

Aarti holds an MA in Economics and Management from the University of Oxford, one of the world's leading institutions, where she developed a strong foundation in analytical thinking and business strategy. She also pursued her creative interests by earning a Masters in Architecture & Design from the prestigious Inchbald School of Design in London, giving her a unique multidisciplinary perspective that bridges finance, business, and design thinking.

She began her professional career in investment banking at Merrill Lynch, where she gained exposure to capital markets, financial modeling, and transaction execution. From there, she transitioned to Bain & Company, one of the top three global management consulting firms, where she worked on high-impact strategic projects for FTSE 100 clients and leading private equity funds. This experience provided her with deep expertise in corporate strategy, operational improvement, and due diligence—skills that would prove invaluable in her venture capital career.

Since joining Smedvig Capital in 2013, Aarti has dedicated herself to portfolio management and value creation. Her role involves working closely with management teams to accelerate business growth, drive strategic and operational initiatives, and position companies for successful exits or follow-on funding rounds. She spends the majority of her time embedded with portfolio companies, serving as a trusted advisor and strategic partner to founders and executives.

Beyond her work at Smedvig Capital, Aarti is also affiliated with Tallarium, where she serves as an angel investor, further expanding her investment footprint. She has held board director and advisory positions, including serving as a Non-Executive Director at Profile Financial Solutions Ltd. and Profile FSH Ltd. (2018-2022), and as a board advisor to Kings Court Trust Ltd. (ending December 2020). She currently advises Kings Court Trust, The Smart Cube, Antidote, and Quill, and has previously worked with Captify.

Smedvig Capital operates as a family office-backed private equity and venture capital firm investing on behalf of the Smedvig family and select family offices. Founded in 1996 by Johnny Hewett and Peter Smedvig, the firm has a 30-year track record of investing in private markets. Aarti's work at Smedvig focuses on direct investments in growth-stage companies across the United Kingdom, Nordics, BeNeLux, and DACH regions.

The firm employs a dual-track investment approach: (1) direct investments as lead investor in growth-stage businesses, and (2) limited partner investments in carefully selected private equity and venture capital funds across multiple geographies and strategies. Smedvig Capital emphasizes building "deep and lasting relationships" with portfolio companies and fund managers, maintaining a concentrated portfolio designed for value creation and strategic adaptation.

Investment Focus Areas:

Aarti's investment philosophy centers on identifying companies with strong management teams, defensible market positions, and clear paths to scalability. She looks for founders who are ambitious, execution-focused, and open to strategic guidance. Her value-add to portfolio companies includes operational support, strategic planning, business development assistance, investor introductions, and helping management teams navigate growth challenges.

Smedvig Capital operates through its subsidiary Smedvig Ventures, which continues to invest directly in ambitious founders, particularly in B2B technology companies across Europe.

• Sectors: B2B Technology, SaaS, Enterprise Software, E-commerce, Healthcare, Medical Testing, Biotechnology, Pharmaceuticals, FinTech, Digital Marketing, Analytics, Business Intelligence, Logistics, Market Research, and Professional Services
• Stage: Primarily Seed, Series A, and Series B rounds
• Geography: UK, Nordics (Norway, Sweden, Denmark, Finland), BeNeLux (Belgium, Netherlands, Luxembourg), and DACH (Germany, Austria, Switzerland)
• Check Size: Growth-stage capital requirements, typically supporting companies with institutional investors or first-time institutional capital needs