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Adam Eskin
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Adam Eskin

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At a glance

Full Name
Adam Eskin
Title
Founder & Executive Chairman, DIG; Operating Advisor, GroundForce Capital
Firm
DIG; GroundForce Capital
Firm Type
Angel investor / operator-advisor
Investment Stage
Pre-seed, seed
Target Company Profile
Consumer, food, beverage, restaurant, retail, and food-system companies where operator experience in sourcing, unit economics, brand, real estate, fundraising, and team-building is relevant.
Sector Focus
Food & beverage, consumer brands, restaurants, health & wellness, food systems, agriculture / vertical farming, consumer health.
Geographic Focus
United States
Location
New York, New York

Background

Adam Eskin is the founder of DIG, formerly Dig Inn, a vegetable-forward, farm-to-table restaurant group founded in 2011. Public profiles describe him as having built DIG from its early New York City roots into a 30+ location restaurant brand with roughly $100 million in revenue.

Before DIG, Eskin worked in finance. His own Intro profile says he worked in private equity at Wexford Capital and in investment banking at Merrill Lynch. GroundForce Capital’s team page says he began his career in finance after earning an Economics degree from Brown University, and that his entry into the food industry came when Wexford Capital acquired a small chain of bodybuilding-focused restaurants that he later helped transform into Dig / Dig Inn.

In April 2023, DIG promoted Tracy Kim to CEO, succeeding Eskin, while Eskin moved into the Executive Chairman role. In 2025, he joined GroundForce Capital as an Operating Advisor, bringing more than 20 years of experience across finance, restaurants, and food systems. GroundForce also lists him as being on the board of Ggiata, a fine-casual Italian-style deli brand in its portfolio.

Investment Thesis & Focus

  • Eskin appears to invest as an individual angel where his operating background is directly relevant: consumer brands, food brands, restaurant concepts, retail operations, and food-system businesses.
  • His own Intro profile states: “Passionate about supporting founders in food and consumer spaces.”
  • He specifically lists experience advising on scaling consumer brands, building restaurant and “4-wall retail” concepts, fundraising for retail and consumer startups, private equity and venture funding, brick-and-mortar real estate strategy, product development, brand positioning, and team/culture building.
  • GroundForce Capital positions him as an operator-advisor for companies in “the next era of health and wellness,” with experience in direct farm sourcing, seasonal food, and scaling mission-driven food businesses.
  • His historical investments suggest a preference for food, beverage, wellness, and consumer-health companies, including OLIPOP, Fishwife, Maude, Bowery Farming, and Julie.

Notable Investments

  • OLIPOP - Functional soda / prebiotic beverage company; Eskin participated as a strategic investor in OLIPOP’s $30 million Series B round announced February 1, 2022.
  • Fishwife - Tinned seafood brand; CB Insights lists Eskin as an investor in Fishwife’s $1 million pre-seed round dated April 1, 2022.
  • Maude - Sexual wellness and personal-care brand; investor databases and Eskin’s own Intro profile list Maude among his investments, with Cointime associating him with Maude’s pre-seed financing.
  • Julie - Consumer health company focused on emergency contraception; Eskin’s own Intro profile lists Julie among his consumer and food brand investments.
  • Bowery Farming - Indoor vertical farming company; AgFunderNews reported Eskin as an angel investor in Bowery’s $7.5 million seed financing in 2017.
  • Ggiata - Fine-casual Italian-style deli brand; GroundForce Capital lists Eskin on the board of the company.

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