Alec Fogarty

Alec Fogarty is a Managing Director at TSG Consumer Partners, a San Francisco–based private equity firm that was among the first to invest exclusively in consumer and retail businesses. He joined TSG in 2017 and was elevated to Managing Director on January 6, 2026, having previously been promoted to Principal in an earlier round of promotions announced in January 2024. He is based in the San Francisco Bay Area.

Before joining TSG, Alec worked in the Investment Banking Division at Goldman Sachs, where he advised consumer and retail clients on mergers and acquisitions as well as debt and equity capital-markets transactions. That sell-side background in consumer M&A maps directly onto TSG's deal-driven, brand-building investment style.

He graduated Cum Laude from the University of Notre Dame with a BBA in Finance and Economics. In his own framing, he was drawn to TSG for its expertise in identifying consumer trends and building "category-defining brands across the consumer and retail industries."

At TSG, Alec works closely with a number of the firm's partner companies — including EoS Fitness, DUDE Wipes, Crumbl, Radiance Holdings, and CorePower Yoga — and participates in the due diligence and evaluation of new investments.

• Invests through TSG's consumer PE platform (~$14B AUM; ninth flagship fund closed at $6B in committed capital), not as a personal angel — deals are firm-led.
• Targets established, profitable consumer brands rather than early-stage startups; the firm looks for "category leaders who are breaking new ground by disrupting untapped markets or creating entirely new products and services."
• Flexible structuring: TSG will make minority, majority, or structured equity investments and tailors its position to the company's objectives.
• Check size at the firm level is large — roughly $100M to $1B of equity — aimed at companies with meaningful EBITDA (~$15M–$20M+).
• Long-hold, growth-oriented partnerships: TSG's stated average partnership length is about 5 years, on the belief that "success comes from growth, and that growth comes from an investment of time, capital, and resources."
• Sector conviction across food & beverage, beauty/personal care, fitness & wellness, restaurants, pet care, outdoor, household/e-commerce, home services, and consumer tech.