Alessandro Baroni
Partner & Board Member
Get their honest, personalized take on your startup.
Sign in to pitch Alessandro →At a glance
- Full Name
- Alessandro Baroni
- Title
- Vice President, Senior Partner & Board Member
- Firm
- Cross Border S.r.l.
- Firm Type
- M&A / corporate finance advisory boutique (not an angel fund — see note below)
- Investment Stage
- Cross Border advises on M&A, debt, and equity capital-markets transactions and fundraising for mid-market companies; it is an advisory firm rather than a stage-focused investor
- Check Size
- Not publicly disclosed (advisory mandates, not fund investments)
- Target Company Profile
- Mid-market and corporate clients seeking M&A, restructuring, debt raising, or listings
- Sector Focus
- Financial services, healthcare & life sciences, chemicals, industrials, ICT/media/digital, energy & cleantech, consumer, packaging, retail & leisure
- Geographic Focus
- Italy and cross-border/international (offices in Milan, Lugano, London, New York, Shanghai, Dubai, Hong Kong)
- Location
- Milan, Lombardy, Italy
Background
Alessandro Baroni is Vice President, Senior Partner and Board Member at Cross Border, a Milan-headquartered corporate finance and M&A advisory firm. He brings more than 30 years of experience in financial services, having held senior positions at several leading international banks and consultancies, with a career concentrated in corporate and investment banking.
The centerpiece of his banking career was HSBC, where he served roughly ten years as CEO of HSBC Italy and Italy Country Manager, focused on Corporate, Investment Banking and Markets. During that period he also chaired HSBC Asset Management Italy and HSBC SGR Italy, and led HSBC Private Banking Italy. Earlier in his career he held corporate and investment banking roles at CCF (Crédit Commercial de France), Société Générale and Banque Indosuez, and later worked as a consultant in KPMG Advisory's debt-restructuring practice.
At Cross Border he is part of the senior partnership that executes M&A, debt advisory and equity capital-markets mandates, working alongside partners such as CEO Virginio Bertone and founding partner Carlo Montenovesi. The firm positions itself around "senior execution" — partners directly involved throughout each transaction — and cross-border access to international investors.
He holds a Laurea *cum laude* in Business Administration from Bocconi University in Milan, and completed an executive program at INSEAD in Fontainebleau.
Investment Thesis & Focus
- Operates as a corporate finance advisor, not a fund manager: Cross Border's core work is M&A advisory (sell-side/buy-side, valuations, fundraising), debt advisory (capital raising and financing restructuring) and equity capital markets / stock-exchange listings.
- Cross-border, international orientation — the firm's stated value proposition is "access to an incomparable audience of international investors," backed by offices across Europe, the US, the Middle East and Asia.
- Sector breadth spanning financial services, healthcare & life sciences, chemicals, industrials, ICT/media/digital, energy & cleantech, consumer, packaging and retail/leisure.
- Baroni's personal edge is financial-institutions and banking expertise — restructuring, private banking, asset management and investment-banking transactions — reflecting his HSBC and KPMG background.
- No publicly disclosed personal angel-investment thesis, check size, or seed-stage portfolio was found in the research.
Notable Investments
- Hoist Finance — Cross Border published a case study involving this listed credit-management group (advisory mandate).
- Abbrevia — Cross Border case study; a credit-information / business-information company.
- CreditChange — associated in search results with Cross Border's network in the credit/financial-services space.
Unlock the full research
Get how to approach them, recent activity, sources, contact links — plus pitch their AI twin for a candid read on your raise.
One-time. Stays unlocked for you.