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Alex Baluta
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Alex Baluta

Co-Founder & Chief Executive Officer

Angel InvestorsSeed Round
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At a glance

Full Name
Alex Baluta
Title
Chief Executive Officer & Board Member (formerly Co-Founder & CEO of Temperance Capital)
Firm
Flow Capital Corp. (TSXV/CSE: FW); previously founder of Temperance Capital
Firm Type
Publicly traded alternative-capital investor — venture debt and revenue-based/royalty financing (not a traditional angel/seed fund)
Investment Stage
Growth-stage, revenue-generating companies (min. ~$3M annual revenue)
Check Size
~US$2–10M per investment, plus follow-ons
Target Company Profile
Capital-efficient, high-growth businesses with strong management, proven growth, and ≥$3M revenue; recent focus on high-margin SaaS companies with ARR between ~$5M and $50M
Sector Focus
Technology, primarily SaaS; also tech-enabled marketplaces, fintech, media/measurement, and tech-enabled services
Geographic Focus
North America (Canada, US), with select international deals (e.g., UK)
Location
Toronto, Ontario, Canada

Background

Alex Baluta has more than 30 years of professional experience across Canada and the US spanning investment banking, equity research, mergers and acquisitions, operations, consulting, and entrepreneurship. In the early 2000s he was a top-ranked (reported as #1) equity research analyst in Canada focused on the software sector. His career has centered on advising, analyzing, operating, and investing in small and medium-sized enterprises, primarily in high-growth technology. He holds an MBA from York University (Schulich).

Before his current role, Baluta was the Founder and CEO of Temperance Capital, a royalty investor in small and medium-sized enterprises across North America — the firm reflected in the contact details above. He also previously held business-development roles at a software company in addition to his investment banking and equity research work at firms in both Canada and the United States.

In December 2018, Baluta was appointed Chief Executive Officer of Flow Capital Corp., a Toronto-based, publicly listed alternative-capital investor. At his appointment, Flow's Chairman Vernon Lobo cited Baluta's "strong capital markets experience with both retail and institutional investors" and his familiarity with cross-border North American markets. Flow Capital provides "founder-friendly, minimally intrusive, minimally dilutive" growth capital positioned as more flexible than bank debt and less expensive than venture equity, structured to generate recurring monthly cash flow through interest and royalty payments. As of recent reporting, Flow had deployed roughly $156M+ (cumulatively $179M+) across 66+ companies.

Investment Thesis & Focus

  • Invests through venture debt and revenue-based/royalty financing rather than dilutive equity — "more flexible than bank debt, less expensive than venture capital."
  • Targets companies that "have nailed it and need help to scale it" — i.e., revenue-generating, growth-stage businesses, not pre-revenue seed startups.
  • Requires ≥ US$3M in annual revenue, strong proven growth, capital-efficient models, and strong management teams.
  • Typical check size ~US$2–10M, deployed as loans and royalty investments, frequently followed by add-on rounds to existing portfolio companies.
  • Increasingly focused on high-margin SaaS with ARR between ~$5M and $50M; also funds tech-enabled marketplaces, fintech, media/measurement, and hospitality-tech.
  • Structures deals to produce immediate monthly cash flow (interest + royalties), aligning with Flow's own dividend and free-cash-flow objectives.

Notable Investments

  • TVision — media/attention measurement company; follow-on loan Dec 2024, investment repaid in 2026 following acquisition by Viant (a realized exit).
  • MiniLuxe — nail-care/beauty services brand; US$2M follow-on (Apr 2024) and US$1.75M follow-on (Apr 2026).
  • Congruity 360 — data management company; US$5.0M (May 2025) and US$3.0M follow-on (Dec 2025).
  • Common Wealth — C$15.0M investment (Jul 2025).
  • Tattle — customer-experience/CX software; US$4.0M loan (May 2024) and US$1.5M follow-on (Jun 2025).
  • Guardify — US$3.0M investment (Feb 2026).
  • CrowdProperty — UK property-development lending platform; $5.25M loan (Feb 2024).
  • Wirkn — loan buyout of prior investment (Jun 2024).
  • Additional 2024–2025 loans to a fintech company (US$2.15M), a media-measurement provider (US$4.0M), a co-living marketplace (US$5.0M), and a tech-enabled hospitality/management provider (US$5.0M).

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