
Alex Bodney
Managing Partner
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- Full Name
- Alex Bodney
- Title
- Co-Founder & Partner (Managing Partner)
- Firm
- Midnight Venture Partners
- Firm Type
- Venture Capital / Angel-style value-add fund (consumer & CPG)
- Investment Stage
- Seed (also participates through Series A)
- Check Size
- ~$100K–$5.0M (sweet spot ~$1.5M)
- Target Company Profile
- Early-stage founders building "the next iconic consumer brands," backed with hands-on go-to-market and operating support
- Sector Focus
- Consumer / CPG — beverage, wellness, food & lifestyle, DTC and retail brands
- Geographic Focus
- United States
- Location
- Austin, Texas
Background
Alex Bodney is a co-founder and partner at Midnight Venture Partners, an Austin, Texas–based venture firm he launched in 2020 alongside Ryan Springer and Chris Aydam. The firm was "purpose built to invest in and scale the next iconic consumer brands," pairing capital with functional go-to-market expertise from a roster of operating partners covering retail, DTC, deal structure, operations, and strategic growth. Reporting and firm materials have described Midnight as managing roughly $50M and backing brands including OLIPOP, Recess, and Jolie.
Before venture, Bodney built his career on the operational and business-development side. He began at the PGA TOUR, where he managed internationally televised events and moved across the U.S. — with stops in New York and San Francisco before settling in Austin. He then leveraged that experience to found a consulting group in the corporate-events and experiential-marketing space, focused on creating new revenue opportunities for leading experiential marketing agencies. Firm bios credit his talent for spotting opportunities and connecting people as a key ingredient in Midnight's founding.
At Midnight, Bodney focuses on providing value-add capital to seed-stage founders in the consumer and CPG sectors, contributing operational and business-development know-how to portfolio companies rather than capital alone. He is also active in the Austin startup community, appearing among top Austin investors and participating in local investor/founder events. (No public record of his formal education was found.)
Investment Thesis & Focus
- Stage: Primarily seed, with participation into Series A.
- Check size: Roughly $100K–$5.0M, with a sweet spot around $1.5M (per NFX Signal).
- Sectors: Consumer packaged goods and consumer brands — beverage, wellness, food, and lifestyle — spanning DTC and retail, plus supporting areas like retail analytics, marketing tech, and logistics.
- What makes them say yes: Founders building brands with the potential to become "iconic" consumer names, where Midnight's operator network can add hands-on go-to-market value. The firm's stated purpose: *"Investing in and scaling the next iconic consumer brands,"* with a team page tagline of *"Investing in the next generation of wellness."*
- Value-add model: Midnight markets itself as more than capital — a bench of functional partners (retail, DTC, deal structure, operations, strategic growth) who help portfolio companies scale.
Notable Investments
- OLIPOP — Prebiotic "healthy soda" brand; one of Midnight's flagship consumer bets.
- Recess — CBD/adaptogen-infused sparkling beverage and wellness brand.
- Jolie — Filtered/"beauty" showerhead wellness brand (skin and hair).
- Happy Dad — Hard seltzer / canned beverage brand.
- Magic Mind — Productivity/focus "mental performance" wellness shot.
- Recess, Leisure, Fitjoy, California Naturals, Sesh — Additional consumer/CPG brands listed in Midnight's portfolio (beverage, snacking, and lifestyle).
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