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Anders Haack Ibsen

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At a glance

Full Name
Anders Haack Ibsen
Title
Serial entrepreneur & angel investor; Co-founder of Cobiro; Co-founder & CEO of Avelyn; Co-founder of Savery.ai; CEO/Director of AI HOLDING ApS
Firm
AI HOLDING ApS (personal investment/holding company)
Firm Type
Angel Investor
Investment Stage
Seed / early stage
Sector Focus
Internet, SaaS, AI/automation, digital marketing, marketplaces
Geographic Focus
Denmark / Nordics
Location
Copenhagen, Capital Region, Denmark

Background

Anders Haack Ibsen is a Danish internet entrepreneur who has been building companies since 1996, when — around age 18 — he started his first business, Netbase Interactive (registered under "Anders Ibsen Hansen"), which he ran until 2002. He has worked with Google and online marketing since 2002, and in 2005 was part of the first cohort of Google Partners, graduating from Google's headquarters. He holds bachelor's and master's degrees in Business Administration and Computer Science from Copenhagen Business School (CBS).

Over the following years he founded and sold several companies, working as a consultant during his studies and exiting a business in late 2015. Shortly after that exit he was approached by Bo Krogsgaard — whom he knew through mutual networks — and in 2016 the two launched Cobiro, a Copenhagen-based platform that used AI to automate Google Ads and Google Shopping campaigns for small and medium-sized businesses. Ibsen served as Co-founder and Chief Commercial Officer (CCO), responsible for commercial activities. Cobiro grew to 80+ employees with offices in Copenhagen, Warsaw and San Francisco, reached customers in 189 countries, managed more than 2 billion DKK in ad budgets, and raised roughly $5.9M (including ~28M DKK in soft funding backed by Nordic Innovators and Markedsmodningsfonden).

Since Cobiro, Ibsen has continued as a founder-operator and investor. In 2023 he co-founded (with Kris Ewald) Avelyn, a cross-border wine marketplace connecting 1,500+ wineries and 6,000+ wines shipping directly to European consumers, where he is CEO. In 2024 he co-founded Savery.ai (also with Kris Ewald), an enterprise agentic-AI "staging" platform that automates code creation, refactoring and legacy-code migration, with an emphasis on private-cloud hosting and data privacy. His investment and board activity runs through his holding company AI HOLDING ApS (established 2003), which he owns and directs.

His stated operating philosophy is customer-first: "Man har altid én chef – og det er kunden" ("You always have one boss — and that's the customer").

Investment Thesis & Focus

  • Invests and operates primarily at seed / early stage in Danish and Nordic startups, typically through his holding company AI HOLDING ApS.
  • Background is heavily weighted toward internet, SaaS, marketing automation, AI, and marketplaces — the sectors where he has founded companies himself.
  • Brings a hands-on, operator's lens: he is described as an entrepreneur who "transitioned from founder to investor," and he takes active board roles rather than passive stakes.
  • Values products that solve real problems for the paying customer — consistent with his stated view that the customer is the ultimate boss.
  • Joubit ApS, another of his ventures, is framed around "inefficient markets and how to transform them into efficient" ones — a signal of interest in market-inefficiency and automation plays.

Notable Investments

  • Cobiro ApS — AI automation for Google Ads/Shopping; co-founder & CCO (founded 2016); remains a board member/shareholder.
  • Avelyn — cross-border European wine marketplace; co-founder & CEO (founded 2023).
  • Savery.ai — enterprise agentic-AI code automation/migration platform; co-founder (founded 2024, pre-seed).
  • CLEVER A/S — Danish EV-charging operator; board member (Sep 2021 – May 2023).
  • Joubit ApS — venture focused on transforming inefficient markets; director/owner via AI HOLDING.
  • Great Energy ApS — indirect ownership via AI HOLDING ApS.
  • Smartpumps ApS — majority owner (~75%) via AI HOLDING ApS.

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