Andrew Lagoo

Andrew (AJ) Lagoo is a finance and consumer-brands operator/investor whose public profile sits at the intersection of private equity and beverage entrepreneurship. Public investor directories list him as an angel / HNW investor with seed-stage interest in food and beverage, specifically beverage, sports nutrition, and hydration.

His investment background is tied to Growcore Investments, formerly Fireman Capital Partners. Growcore describes itself as investing long-term debt and equity capital into scalable platforms in growing consumer verticals, with a track record of 39 transactions and more than $400 million deployed across consumer categories. MarketScreener lists Lagoo as having joined Growcore in 2018, while other public profiles describe him as a former Vice President at Growcore.

Lagoo is also a founder and CFO of Revitalyte, a rapid-hydration beverage company. CB Insights lists Andrew (AJ) Lagoo as Revitalyte’s current Founder and Chief Financial Officer and notes prior work history at Proterra Investment Partners, Growcore Investments, and Deloitte. LinkedIn’s public index lists him in New York and shows Columbia Business School education from 2017 to 2019; MarketScreener also reports an MBA from Columbia Business School and an undergraduate degree from the University of Minnesota.

Before Growcore and Revitalyte, public data sources list Lagoo as a management consultant at Deloitte. SignalHire’s indexed profile reports Deloitte from June 2012 to August 2017, Growcore from December 2019 to October 2022, and Revitalyte from October 2018 onward, though exact dates conflict across sources.

• Invests in consumer-facing businesses, with the clearest public fit around food and beverage, sports nutrition, hydration, and broader consumer products.
• Foundersuite lists his angel focus as Seed Round and names food and beverage as the industry focus.
• Growcore’s stated model is to invest in “scalable platforms within growing consumer verticals” and provide long-term debt and equity capital plus operating experience.
• Growcore says it looks for partnerships with “experienced, proven management teams,” which suggests Lagoo is likely more receptive to teams with category knowledge, early market validation, and clear operating discipline than to purely conceptual consumer startups.
• Fireman Capital / Growcore historical criteria emphasize consumer and retail companies with niche products, proven management, an established customer base, profitability or a proven business model, and potential for national or multinational scalability.