Anna Hendry

Anna Hendry is a marketing and brand executive who has spent her career leading marketing for venture and growth-stage investment firms — not, based on available evidence, as an angel investor or investment decision-maker. The stub data labeling her as an "Angel Investor" writing seed checks appears to be a mis-classification; every credible source describes her as a marketing leader.

Hendry spent roughly a decade in the Salesforce ecosystem, including about seven years leading marketing at Salesforce Ventures, where she served as Head of Marketing from 2016 to 2022. During that tenure she built and ran the firm's brand and content programs — most visibly authoring the "Women in Enterprise Technology" interview series on Medium, profiling leaders such as Leyla Seka (Salesforce AppExchange), Allison Pickens (Gainsight), Hilarie Koplow-McAdams (NEA), Deepa Subramanian (Wootric), and Trisha Price (nCino), and covering programs like the Forbes Cloud 100 and Salesforce's DreamPitch competition.

Since 2022 she has been Partner & Head of Marketing at ICONIQ (the technology-focused venture and growth investing arm associated with ICONIQ Capital). There she leads brand, content, and the firm's community/events programming — including flagship gatherings such as ICONIQ Ascent — and helps amplify ICONIQ Growth's research franchises (e.g., the "ICONIQ Growth Enterprise Five" and its widely-read growth-benchmarking reports). ICONIQ Growth's portfolio spans category leaders like Snowflake, Airbnb, GitLab, HashiCorp, Ramp, Glean, Anthropic, ElevenLabs, and Sierra.

Publicly available sources do not disclose her education (university/degree). She describes herself simply as someone who loves "travel, good eats & my city by the bay."

Anna Hendry does not appear to operate as a personal angel investor with a published thesis; her role is marketing and brand leadership. The items below therefore describe the firm-level focus of the organizations she has marketed, clearly attributed as such — they should not be read as her personal check-writing criteria.

• ICONIQ Growth (current firm): Backs technology companies "from inception through IPO and beyond," concentrated in enterprise software, AI and AI infrastructure, data, fintech, cloud, and healthcare IT.
• Emphasis on category-leading companies and "founders defining the future of their industries."
• Salesforce Ventures (prior firm): Strategic corporate VC investing across the enterprise SaaS / cloud ecosystem.
• Her actual "thesis" is a marketing one: In her own words, "At ICONIQ Capital, one of the things we do best is bring our uncommon community together in powerful ways… where unfiltered conversations spark bold ideas, where deep connections form."