Asim Qureshi

Asim Qureshi is a British serial entrepreneur and the Founder and CEO of Jibble Group, the company behind the free time-tracking, attendance and payroll software Jibble. He studied Physics at the University of Oxford (master's, mid-to-late 1990s) and began his career in finance — starting as an analyst at Barclays Capital in 1998 before becoming a Vice President at Morgan Stanley (where he worked for roughly six years) and later holding a similar role at Credit Suisse. He has said he left investment banking at 27, having reached a VP level earning several hundred thousand dollars a year, to pursue building companies.

From 2006 onward, Qureshi built a string of startups, largely centered on Malaysia and Southeast Asia. He co-founded and led ThinkProperty.my (2008–2016), a property portal later sold to iProperty (Asia's largest property portal group) — reportedly Malaysia's highest publicly announced website sale price at the time. He went on to launch multiple ventures around 2016, including PayrollPanda (Malaysia's leading payroll app, where he is Co-Founder/Co-CEO), Mulah Rewards (a digital loyalty program, where he serves as Chairman), plus early experiments such as Skoot/Scoot and Teyoot, and the venture builder LaunchPad Startups.

Jibble itself grew out of the PayrollPanda ecosystem after a friend suggested adding time-tracking capabilities. The company was founded in 2016 and is headquartered in Guildford, UK, with a large remote team. Qureshi transitioned Jibble to a 100% remote, product-led organization; despite a lean team and no dedicated marketing department, it has attracted customers such as Tesla and Harvard University through organic content and word-of-mouth. In 2024 Jibble Group reported revenue of roughly $10.5M (up from $6.7M in 2023), serving over a million users across tens of thousands of businesses. Outside of work he describes himself publicly as a "homeschool dad" and ex-physicist.

As an investor, Qureshi operates as an individual angel rather than through a formal fund. His public angel footprint is limited (aggregators such as Tracxn and PitchBook record only one or a small number of recorded angel positions), and much of his capital deployment has historically gone into his own ventures and, via LaunchPad, into building new companies in Southeast Asia.

• Invests personal capital at the seed / early stage, in exchange for equity, primarily in B2B SaaS and adjacent categories he knows well (HR tech, payroll/fintech, property tech, loyalty).
• Strong bias toward capital-efficient, product-led companies — he built Jibble largely bootstrapped on his own money before raising, and champions organic growth over paid marketing.
• Backs founders first, business plans second: he has publicly noted that his own first $1M pitch for Jibble succeeded because investors "focused more on the founder than the business plan."
• Stated product philosophy he applies as an operator-investor: *"A superior product can win you over more clients than paid marketing ever will."*
• Comfortable with Southeast Asia (especially Malaysia) as well as the UK, reflecting where he has built and operated companies.