Barnaby Bruce Landen Terry
Managing Partner
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- Full Name
- Barnaby Bruce Landen Terry
- Title
- Managing Partner
- Firm
- Sussex Place Ventures Ltd
- Firm Type
- Early-stage venture capital (owned by London Business School)
- Investment Stage
- Seed / early stage
- Check Size
- Up to ~£1m initially, with follow-on capital over a company's life
- Target Company Profile
- Founder-led software companies with strong, defensible IP / patent-protectable technology
- Sector Focus
- Enterprise / B2B SaaS software, AI-enabled technologies, deep tech, fintech, and climate & sustainability
- Geographic Focus
- United Kingdom
- Location
- London, United Kingdom
Background
Barnaby Terry is a Managing Partner at Sussex Place Ventures, the early-stage venture capital firm owned by London Business School and based at the school's Sussex Place / Regent's Park campus in London. Founded in 1998, the firm backs entrepreneurs building enterprise software and strong, patent-protectable deep technology, drawing on London Business School's global alumni network to support its portfolio. Terry joined the firm in 2011 and now leads its investing activity, focused on early-stage technology companies.
Before Sussex Place Ventures, Terry spent roughly 17 years investing in technology businesses. He was a partner at Elderstreet (the technology-focused private equity/venture manager), where his deals included OST, Edenbrook and Content Technologies — the last of which was acquired by Baltimore Technologies for around $1 billion. Earlier in his investing career he was at 3i, one of the UK's largest and longest-established private equity and venture firms. He began his working life in enterprise sales in data communications before moving into investing.
Terry holds a degree in Civil Engineering from Imperial College London and an MBA (Finance and Entrepreneurship) from the Rotterdam School of Management, Erasmus University. His profile reflects a long, hands-on track record with UK technology companies rather than a purely financial background, and he is associated with organizations such as London Business School and Nesta in the UK innovation ecosystem.
Investment Thesis & Focus
- Invests at seed / early stage in technology companies, typically writing initial cheques of up to ~£1m and following on across later rounds.
- Firm's stated remit: backing "entrepreneurs building enterprise software, and strong patent-protectable deep technology."
- Sector emphasis on B2B SaaS, AI-enabled technologies, deeptech, fintech, and climate & sustainability, with a strong preference for defensible IP.
- Personally focused on software and IT services — enterprise/vertical SaaS where a company can build a technical or patent moat.
- Leverages London Business School's alumni network as a differentiator and value-add for portfolio companies; UK-centric geography.
Notable Investments
- Cutover — SaaS platform for orchestrating complex, mission-critical operational events (e.g. tech releases, resilience/failover); raised a $35M Series B in March 2021.
- Kimble Applications (now Kantata) — professional services automation (PSA) software for services organizations; later merged with Mavenlink to form Kantata.
- Endomag — medtech company using magnetic sensing to improve breast cancer surgery; raised a £15M Series D in November 2020.
- Content Technologies (via Elderstreet) — acquired by Baltimore Technologies for ~$1bn.
- OST and Edenbrook (via Elderstreet) — technology company investments.
- Other Sussex Place Ventures portfolio/exits include Chaser, Entia, DataTiger, FungiAlert, Kare Knowledgeware, slicedbread, Skimlinks (exit), Server Density (exit) and LaunchPad Recruits (exit).
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