Ben Haun
Executive
Get their honest, personalized take on your startup.
Sign in to pitch Ben →At a glance
- Full Name
- Ben Haun
- Title
- Founder and Managing Director
- Firm
- Incendium Capital Group
- Firm Type
- Angel investor / founder-led investment company
- Investment Stage
- Early stage; seed rounds appear repeatedly in disclosed portfolio listings
- Target Company Profile
- Companies with strong, purposeful design and digital-first products; Incendium's public site says, "We want to invest in you," and Haun's Wellfound profile says he is looking for "Beautiful design with purpose."
- Sector Focus
- Enterprise software, gaming and interactive media, digital assets, blockchain/cryptocurrency, marketplaces, design, fintech, mobile, hardware/software, developer tools
- Geographic Focus
- Europe, Asia, United States, India
- Location
- Seattle, Washington, United States
Background
Ben Haun is the founder of Incendium Capital Group, a Seattle-based investment vehicle. Public profiles describe him as an early-stage investor, founder, trader, mechanical engineer, and designer. ContactOut lists him as Founder and Managing Director of Incendium Capital Group beginning in July 2011, while Altss lists Incendium Capital as a Seattle investment company and identifies Haun as its founder and principal.
Haun's public investor profile emphasizes a blend of technical and design orientation rather than a traditional institutional VC résumé. Wellfound lists skills including computer art and animation, design, mechanical engineering, marketing strategy, business strategy, and Ruby on Rails. ContactOut lists education at the University of California, San Diego with a B.S., plus animation training through Animation Collaborative and Animation Mentor.
Incendium Capital presents itself simply through its website with the headline "We want to invest in you." Public third-party profiles indicate the firm operates as a lean, founder-led investment company rather than a multi-partner institutional venture firm, with activity spanning private startup investments and digital assets.
Investment Thesis & Focus
- Haun's clearest stated personal criterion is design-led: his Wellfound "What I'm Looking For" entry says, "Beautiful design with purpose."
- The disclosed investment pattern is early-stage and seed-heavy, including seed rounds in companies such as SketchDeck, SnowShoe Stamp, Lenda, Arthena, Hifi Finance, and LINK.
- Incendium's public site uses founder-facing language: "We want to invest in you," suggesting a broad, founder-first positioning rather than a narrow institutional mandate.
- Sector exposure is broad but digital-first: enterprise software, gaming infrastructure, blockchain/cryptocurrency, fintech, marketplaces, design, mobile, developer tools, and hardware/software.
- Public records do not disclose a standard check size, fund size, or formal investment committee.
Notable Investments
- LINK - Data-integration and SaaS company for retail, ecommerce, POS, accounting, analytics, and AI workflows; Wellfound lists Ben Haun as an investor and shows a $250,000 seed round in March 2025 and a $4.9 million seed round in October 2022.
- SketchDeck - On-demand design marketplace and Y Combinator-backed startup; Wellfound lists Haun as an angel investor and shows seed rounds in February 2015 and December 2015.
- SnowShoe Stamp - Mobile hardware and developer-tools company; Wellfound lists Haun as an angel investor and shows seed financings in December 2011 and October 2014.
- Lenda - Online mortgage and consumer-lending startup; Wellfound lists Haun as an angel investor and shows the company was acquired in April 2019 after several seed rounds.
- Knightscope - Autonomous security robots company; Wellfound lists Haun as an angel investor and shows the company went public in January 2022.
- Hifi Finance - Fixed-rate borrowing platform against crypto assets; Wellfound lists Haun as an angel investor.
- Arthena - Y Combinator W17 company focused on quantitative research and investment in art; Wellfound lists Haun as an investor.
- PlayFab - Backend platform for cloud-connected games; Altss identifies Incendium as an investor, and Microsoft announced its acquisition of PlayFab on January 29, 2018.
Unlock the full research
Get how to approach them, recent activity, sources, contact links — plus pitch their AI twin for a candid read on your raise.
One-time. Stays unlocked for you.