
Bob Thomas
Principal
Get their honest, personalized take on your startup.
Sign in to pitch Bob →At a glance
- Full Name
- Bob Thomas
- Title
- Partner (promoted to Partner 1 Jan 2023; previously Principal / Senior Associate)
- Firm
- Oxx
- Firm Type
- Venture capital firm (B2B SaaS specialist) — *not an angel; the stub's "Angel Investors / Principal" is outdated/incorrect*
- Investment Stage
- Scale-up / "Go-to-Market Fit" stage (broadly Series A through growth) — *not seed*
- Check Size
- Leads and co-leads rounds of roughly $5–25m
- Target Company Profile
- European B2B software companies that have reached product-market fit and are building a repeatable, scalable go-to-market engine
- Sector Focus
- B2B SaaS; personal interests in data tooling/infrastructure, open-source software, AI-powered solutions, and cybersecurity
- Geographic Focus
- Europe (Oxx operates from London and Stockholm)
- Location
- Stockholm, Sweden
Background
Bob Thomas is a Partner at Oxx, the European B2B SaaS–focused venture firm founded in 2017 by Richard Anton and Mikael Johnsson. He joined Oxx in 2018 as the firm's first Stockholm hire and was instrumental in establishing its Nordic presence and its people-focused, specialist SaaS investment approach. He was promoted from Senior Associate to Principal and then, effective 1 January 2023, to Partner — alongside Phil Edmondson-Jones (also to Partner) and Ingrid Bonde Åkerlind (to Principal).
Before Oxx, Bob built a finance- and deal-oriented career: he worked in management consulting at LEK Consulting, served as CFO of a SaaS company, and was a Vice President / investment banker at Torch Partners, where he advised technology businesses across consumer internet and enterprise SaaS on M&A and capital-raising transactions. That combination of operating-CFO and banking experience underpins his hands-on approach to helping portfolio companies scale internationally.
Bob is unusually credentialed academically. He holds an MA in Philosophy from Trinity College, Cambridge, is a CFA Charterholder, and has accumulated multiple technical and policy degrees: an MSc in Computer Science from the University of York, an MA in International Affairs (Cyber Security) from King's College London, and an MSc in Computer Science from the University of Colorado Boulder. He has spoken at SaaS industry events (including SaaSiest webinars) and writes/comments publicly on SaaS metrics such as cohort analysis and go-to-market efficiency.
Investment Thesis & Focus
- Invests exclusively in B2B software / SaaS, backing European founders who have found product-market fit and need help cracking what Oxx calls "Go-to-Market Fit" — building a repeatable, sustainable growth engine.
- Stage and check: scale-up stage (roughly Series A through growth); Oxx leads and co-leads rounds of about $5–25m, deploying from a $190m second fund closed in November 2023.
- Describes Oxx's style as "hype-resistant" and selective — it makes a small number of high-conviction commitments rather than spraying capital, and emphasizes core values and long-term company-building.
- Bob personally gravitates toward data tooling (he sees the explosion of data creation as a driver of innovation in storage, access, and enrichment), open-source software (and the distribution advantages it confers), AI-powered solutions, and cybersecurity.
- Emphasizes the human and organizational side of scaling — team-building, alignment, and practical, data-driven problem-solving — reflecting his operator-CFO background.
Notable Investments
- Peak — decision-intelligence / AI platform for business optimization; Oxx led Peak's ~$21m (£15.1m) Series B in February 2021. Bob works directly with the company.
- Goodlord — cloud-based lettings/rental-property management platform; an Oxx portfolio company Bob supports (Goodlord raised a ~£27m Series B in March 2022).
- Crunchr — Netherlands-based enterprise people/workforce analytics platform; an Oxx portfolio company Bob works with, with continued Oxx backing reported into 2025.
- Funnel — marketing data collection and analysis automation (Oxx portfolio).
- Gravitee.io — API management, security and access management platform (Oxx portfolio).
- Other Oxx portfolio names in the firm's stable include Apica, Black Swan Data, Codility, CyberSmart, Kodiak Hub, Latana, Lightico, Moments Lab, remberg, and SOCRadar.
Unlock the full research
Get how to approach them, recent activity, sources, contact links — plus pitch their AI twin for a candid read on your raise.
One-time. Stays unlocked for you.