Boris Khentov

Boris Khentov is Senior Vice President of Product Strategy at Betterment, the New York-based digital investment and wealth-management company. Barron’s identified him in that role in July 2024 in coverage of Betterment’s launch of a Goldman Sachs Tax-Smart Bonds portfolio.

Betterment operates automated investing, cash, retirement, employer 401(k), and advisor-platform businesses. The company states that advisory services are provided by Betterment LLC, an SEC-registered investment adviser, with brokerage services provided through Betterment Securities.

Khentov’s public work is most visible through Betterment’s product strategy around tax management and fixed-income investing. In Barron’s, he discussed why Betterment and Goldman built the Tax-Smart Bonds portfolio after observing customers moving cash into higher-yielding accounts and facing tax drag on interest income.

• No public, source-backed personal angel-investing thesis was found in the sources reviewed.
• Public evidence points to deep operating expertise in consumer wealthtech, robo-advice, tax-aware investing, ETF-based portfolios, and products that automate complex financial decisions for retail investors and advisors.
• Khentov described Betterment’s tax-aware bond product as dependent on individual circumstances, including federal, state, and local taxes, saying, “We know the client. Our clients come to us for tax management strategies.”
• A founder approaching him should assume relevance is strongest for fintech, wealthtech, automated advice, tax optimization, investment infrastructure, and products that make sophisticated portfolio tools accessible to a broader customer base.