
Bradley Rice
President
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- Full Name
- Brad Rice (Bradley Rice)
- Title
- President
- Firm
- Rice & Associates LLC (co-owner of sister company Rice Parc, Inc.)
- Firm Type
- M&A advisory firm / boutique investment bank (the "Angel Investor" label in the source stub is not supported by any evidence found — see Background)
- Investment Stage
- Not documented as a seed/angel investor; his firm works with established, privately held middle-market companies on M&A, succession, and strategy
- Sector Focus
- Manufacturing, distribution, and construction (his long-standing client base)
- Geographic Focus
- Upper Midwest (Minnesota and surrounding region)
- Location
- Willmar, Minnesota (770 N Business Hwy 71, Willmar, MN 56201)
Background
Brad Rice is the president of Rice & Associates LLC, a Minnesota-based advisory firm that specializes in merger-and-acquisition facilitation, ownership succession, and strategic planning for privately held companies. The firm's M&A practice covers the full deal cycle — targeting, contacting, valuation, positioning, pricing, and negotiation — and it also advises owners on planned and unplanned management/ownership transitions and on purpose, vision, and board matters. Rice is also co-owner of Rice Parc, Inc., described as an investment bank and sister company to Rice & Associates.
Before founding his advisory practice, Rice served as Chief Operating Officer at Litchfield Precision, a manufacturer of high-tech precision components. He began his career as a manager at McGladrey & Pullen (a national CPA and consulting firm, now RSM), where he worked with manufacturing, distribution, and construction clients — the sectors that remain the core of his practice today.
Rice holds both an undergraduate degree and an MBA from St. Cloud State University. His professional credentials include a Minnesota Certified Public Accountant (CPA) license and a real estate broker license (used for M&A advisory work), and he is a member of the Upper Midwest Family Business Advisory Group. He authored a book on selling, buying, and growing business value, published through his "It's All About Value" platform.
A note on classification: the known stub described "Bradley Rice" as an angel investor doing seed-round deals. Nothing in the public record supports that. The verifiable Bradley/Brad Rice tied to the [hidden] address is a middle-market M&A advisor and CPA in Willmar, Minnesota — not a startup seed investor. The sections below reflect what can actually be verified; where the stub implied startup-angel activity that cannot be confirmed, those lines are omitted rather than invented.
Investment Thesis & Focus
- Works with established, privately held middle-market businesses — not early-stage startups — primarily in manufacturing, distribution, and construction.
- Core activity is M&A advisory (helping owners sell, buy, or merge) and succession/strategy rather than equity checks into new ventures; the tagline of his platform is "Sell, Buy, or Grow — it's all about Value."
- Emphasis on business valuation and value-building, reflecting his CPA background and his authored book on the topic.
- Through Rice Parc, Inc. he participates on the investment-banking side of transactions for closely held companies.
- No publicly stated seed-stage check size, target-startup profile, or venture thesis was found; those details are omitted rather than guessed.
Notable Investments
- No specific portfolio companies or angel/seed investments are documented in public sources. Rice's public track record is in M&A advisory transactions for privately held manufacturing, distribution, and construction companies rather than named startup equity investments. (The firm's site references documented M&A transactions and client references but does not publish a portfolio of funded companies.)
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