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Brent Lawrence
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Brent Lawrence

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At a glance

Full Name
Brent Lawrence
Title
Founder & Chief Executive Officer, Accelerate Sports Inc.
Firm
Accelerate Sports Inc. (Accelerate Sports LLC)
Firm Type
Boutique sports investment bank / corporate advisory firm (M&A, private equity and venture capital advisory) — also participates as an early-stage/angel investor
Investment Stage
Early-stage / Seed and Series A; also later-stage M&A, private equity and capital raises for sports teams, leagues and sports-tech companies
Sector Focus
Sports and esports business — professional teams and leagues, sports marketing, ticketing, gaming, fantasy sports, in-game experience and second-screen apps, digital content/media, and the convergence of technology/digital media, real estate and sports
Geographic Focus
United States (with select international sports deals, e.g. Canada)
Location
Manhattan Beach, California

Background

Brent Lawrence is the Founder and CEO of Accelerate Sports Inc., a boutique investment bank and corporate advisory firm headquartered in Manhattan Beach, California, that focuses on sports-related business, professional teams and leagues. At the firm he serves as the lead negotiator and directs partnership-development efforts, guiding clients through M&A, private equity and venture capital transactions on both the buy-side and sell-side as well as capital raises. Before founding Accelerate Sports, he practiced as an M&A and corporate securities attorney for nearly two decades.

A San Diego native, Lawrence played college basketball at UC Riverside, where his team reached the NCAA Division II Final Four. He earned a B.S. in Business Administration (cum laude) from UC Riverside, a J.D. from the University of San Diego College of Law, and an MBA in Finance (cum laude) from the UC Davis Graduate School of Management. He holds FINRA Series 79 and Series 63 securities licenses and is a registered agent of Rainmaker Securities, LLC.

Over his career he has advised on transactions involving prominent sports properties including the Sacramento Kings (NBA), Arizona Coyotes (NHL), the San Diego MLS expansion, the Seattle Sounders, and Atlético Ottawa (Canadian Premier League). Outside of dealmaking, he has been active in the Sacramento community — serving as board chairman of the Positive Coaching Alliance and coaching boys varsity basketball at Christian Brothers High School, where his team won a Sacramento Section championship. He is also a member of the Sports Lawyers Association, the Olympic Club of San Francisco, and the Entrepreneurs Organization.

Investment Thesis & Focus

  • Concentrates exclusively on the sports and esports economy — professional teams/leagues, sports real estate, and sports-technology/media companies operating in marketing, in-game experience, second-screen apps and games, gaming, ticketing, social media, digital content and fantasy sports.
  • Positions the firm "at the forefront of the convergence of Technology/Digital Media, Real Estate, Sports and eSports," providing sell-side, buy-side and capital-raising advisory.
  • Works across the capital stack — from early-stage/Series A financings for sports-tech and new leagues to franchise-level M&A, limited-partner stake sales, and private-equity transactions.
  • Values are grounded in a legal/securities and operating background (M&A attorney, FINRA-licensed), so the firm emphasizes clean deal structuring and negotiation as much as capital access.

Notable Investments

  • SlamBall — Provided investment-banking services for the league's $11M Series A (announced June 2023) to revive the made-for-TV contact-basketball league in Las Vegas; round led by IA Sports Ventures (Roger Ehrenberg) and Eberg Capital, with investors including David Blitzer, David Adelman, Michael Rubin, Gary Vaynerchuk, Blake Griffin, Kevin Nagle and Eric Manlunas.
  • Sacramento Kings (NBA) — Sell-side representation for multiple limited partners in equity sales (2020–2023), including a stake purchased by Arctos Partners.
  • Arizona Coyotes (NHL) — Sell-side investment bank/financial advisor on the sale of ~95% of the team from Andy Barroway to Alex Meruelo (the NHL's first Hispanic majority owner).
  • San Diego MLS expansion (San Diego FC) — 2+ years of advisory on a 50/50 partnership between the Mansour Group and the Sycuan Band of the Kumeyaay Nation (first Native American tribe with equity in a major-league team); club launched 2025.
  • Seattle Sounders (MLS) — Advised on an equity sale from managing partner Adrian Hanauer to real-estate developer Jay Stein, completed 2022.
  • Atlético Ottawa (CPL) — Advisory on the launch initiative for the Atlético Madrid–affiliated Canadian club.
  • Chicago Cubs / additional MLB team — Buy-side limited-partner stake acquisitions.
  • USL — Two separate expansion transactions.

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