
Brett Boren
Associate
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- Full Name
- Brett Boren
- Title
- Vice President (hired as an Associate in 2019)
- Firm
- Platform Partners LLC
- Firm Type
- Private equity / permanent-capital holding company (lower-middle-market buyout & growth investor) — *not an angel/seed fund, despite the stub label*
- Investment Stage
- Control and growth investments in established lower-middle-market companies (perpetual-hold model, no fixed exit timeline)
- Target Company Profile
- Profitable lower-middle-market businesses that can be scaled into industry leaders through organic and acquisition (buy-and-build) growth
- Sector Focus
- Business/staffing services, financial services, energy, industrial services, construction services, healthcare staffing, payments
- Geographic Focus
- United States, with a heavy Texas / Sun Belt concentration
- Location
- Houston, Texas (1717 West Loop South, Suite 1900, Houston, TX 77027)
Background
Brett Boren is a Vice President at Platform Partners LLC, a Houston-based investment firm founded in 2006 that manages capital through a perpetual holding-company structure. He joined the firm in 2019 as an Associate, brought on to "actively support all aspects of the firm's monitoring and investment activities," and has since risen to Vice President. Platform describes itself as focused on partnering with lower-middle-market companies and, at the time of his hiring, managed roughly $450 million in total assets.
Before Platform, Boren worked as an Analyst at Jefferies Group LLC in the energy investment banking group. He began his career at Duff & Phelps, LLC (now Kroll) as an Analyst in the valuation advisory services group. He holds a Bachelor of Business Administration in Finance from Texas A&M University.
In his role at Platform, Boren works hands-on with portfolio companies rather than simply sourcing deals. He serves on the Board of Directors of July Business Services and Evette Staffing, and is involved with Beacon Funeral Partners and ShiftKey. He was also previously involved in Platform's investments in Alliance Human Capital Management (Alliance HCM), ALM First, Exact Payments, GHR Healthcare, NextEdge Networks and SmartSky Networks.
It is worth flagging that the "Associate / Angel Investors / Seed Round" descriptors in the source stub do not match Platform Partners' actual profile. Platform is a permanent-capital private equity firm that acquires and grows established, cash-generating lower-middle-market companies — it does not write seed-stage angel checks into early startups.
Investment Thesis & Focus
- Perpetual-capital, buy-and-hold model: Platform's core conviction is that "the best time to sell a healthy, growing company is never." It structures its capital as a permanent investment company with no drawdowns or exit deadlines, and manages every investment "as if we will own [it] forever."
- Stage & type: Control-oriented and growth investments in established lower-middle-market businesses — not early-stage venture or seed.
- Value-creation playbook: Recruiting senior executives (CFO, Head of Sales, CTO), engaging its network at the board level, defining growth strategy, building corporate/accounting infrastructure, and sourcing/financing M&A (buy-and-build).
- Sectors where it actually deploys: business & staffing services, financial services, energy/power, industrial and construction services, payments, and healthcare staffing.
- What makes them say yes: "We partner with people. Not companies." Platform emphasizes long-term relationships, entrepreneur alignment, and a willingness to build a business "without trying to fit this business into a particular model or box" (quote from portfolio CEO Kenny Owen of South Coast Terminals).
Notable Investments
- July Business Services (JULY) — Waco, TX retirement-plan/recordkeeping and financial-services firm (Platform investment 2022); Boren sits on the board. Made add-on acquisitions including Employee Incentive Plans, Inc. (2025).
- Evette Staffing — Dallas-based staffing company (invested 2018); Boren sits on the board.
- Beacon Funeral Partners — funeral-home platform; Boren is involved.
- ShiftKey — healthcare workforce/marketplace technology; Boren is involved.
- Alliance HCM (Alliance Human Capital Management) — Houston-based payroll/HR services business (invested 2019).
- ALM First — Dallas-based financial-services advisory firm (invested 2015).
- Exact Payments — Scottsdale, AZ payments/fintech company (invested 2020, exited 2025).
- GHR Healthcare — Pennsylvania-based healthcare staffing firm (invested 2017, exited 2021).
- NextEdge Networks — telecom infrastructure business.
- SmartSky Networks — in-flight connectivity/aviation technology company.
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