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Bruce Andrews
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Bruce Andrews

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At a glance

Full Name
Bruce Andrews
Title
Director; Principal
Firm
LifeLearn Inc.; 101 Investment Corporation
Firm Type
Angel investor / private investment vehicle
Target Company Profile
Companies in animal health, veterinary, pharmaceutical, crop protection, animal nutrition, and related digital or knowledge-mobilization markets
Sector Focus
Animal health; veterinary technology; pharmaceuticals; crop protection; animal nutrition
Location
Bluffton, South Carolina; LifeLearn is based in Guelph, Ontario

Background

Bruce Andrews is a longtime animal-health executive and private investor. LifeLearn’s board biography says he has worked in the animal health, pharmaceutical, and crop protection industries for more than three decades. He spent 20 years at American Cyanamid, ending as President of the Animal Health and Nutrition Division.

After American Cyanamid, Andrews was President of LifeLearn Inc. in 1995, according to Alpharma’s 2000 Form 10-K. He then worked as a consultant with Brakke Consulting from 1996 through May 1997 before joining Alpharma as Vice President and President of its Animal Health Division in May 1997. Alpharma’s filing listed him as age 54 in 2000.

Andrews later became Executive Vice President and President and CEO of Alpharma Animal Health, Inc.; LifeLearn’s board biography says he retired from Alpharma in 2001. Brakke Consulting also reported in 2001 that Carol Wrenn was named President of Alpharma’s Animal Health Division and that Andrews, the former division president, was retiring.

He has held multiple industry and board roles. LifeLearn states that he previously served on the boards of Agdata, Centaur Pharmaceuticals, and MariCal; chaired the International Federation for Animal Health; served as Vice Chairman of the Animal Health Institute; and served as President of the Animal Agricultural Alliance. He is currently listed by LifeLearn as Principal of 101 Investment Corporation, an investor in LifeLearn, and a LifeLearn board member since 1995.

Investment Thesis & Focus

  • No public personal investment thesis or stated check-size range was found.
  • His verified investing and board activity points to deep specialization in animal health and adjacent markets, especially companies serving veterinary practices, livestock, poultry, fish, pet health, animal nutrition, pharmaceutical feed additives, and animal-health data or software.
  • LifeLearn describes itself as providing customizable online software solutions for veterinary practices and animal-health organizations, including education resources, marketing, communications, business-optimization tools, and AI-enabled products.
  • His board history suggests he can add the most value where commercial strategy, animal-health industry distribution, regulatory context, and strategic partnerships matter.

Notable Investments

  • LifeLearn Inc. - Guelph, Ontario-based animal-health software and knowledge-mobilization company founded in 1994; Andrews is listed as an investor and has served on its board since 1995.
  • MariCal - Portland, Maine-based aquatic life-science biotechnology company focused on animal health and nutrition applications; Andrews joined its board in 2006. A direct investment by Andrews was not verified.
  • Agdata - Animal-health/agriculture data company; LifeLearn lists Andrews as a former board member. A direct investment by Andrews was not verified.
  • Centaur Pharmaceuticals - Pharmaceutical company; LifeLearn lists Andrews as a former board member. A direct investment by Andrews was not verified.

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