Find investors
← Back to all investors
CW
ResearchedAngel Investors

Chris Wills

Investment Director

Angel InvestorsSeed Round
Pitch Chris

Get their honest, personalized take on your startup.

Sign in to pitch Chris

At a glance

Full Name
Chris Wills
Title
Partner (previously Investment Director), Direct Capital
Firm
Direct Capital (Direct Capital Private Equity Ltd)
Firm Type
Growth / expansion private equity — mid-market private company investor (not an angel/seed fund)
Investment Stage
Growth and expansion capital, ownership transitions, buy-outs / trans-Tasman expansion
Check Size
Firm typically invests roughly NZ$20m–$80m+ of equity per company (ranges cited across sources; ~$30m–$100m at the upper end)
Target Company Profile
Established, profitable private companies, generally with revenues of ~$50m–$350m+, seeking capital for growth, expansion, or a change of ownership
Sector Focus
Sector-agnostic across NZ/Australian mid-market — retail/apparel, industrials, refrigeration/cold chain, technology, environmental and consumer services
Geographic Focus
New Zealand and Australia (trans-Tasman)
Location
Auckland, New Zealand

Background

Chris Wills is a Partner at Direct Capital, one of New Zealand's longest-established and largest private company investors (founded 1994, with more than NZ$2.2 billion raised across seven funds over 30 years). He joined the firm in 2013, and his role covers sourcing, evaluating and executing investment opportunities and supporting existing portfolio companies through their growth. Firm listings have described him as an Investment Director; the current Direct Capital team page lists him as a Partner.

Before Direct Capital, Chris spent about three years in the M&A Tax team at KPMG, where he worked on transaction structuring. He holds a Bachelor of Commerce (Economics) and a Bachelor of Laws (LLB) from the University of Auckland. (Note: at least one secondary source instead lists prior experience in corporate finance at Deloitte; his KPMG/M&A background is the more consistently reported version.)

As a deal principal, Chris sits on the boards of several Direct Capital portfolio companies — he is a director of AS Colour (a New Zealand-founded global apparel/blanks brand) and Active Refrigeration (commercial and industrial refrigeration), and a board observer at Qestral Corporation. He also serves on the Council (board) of New Zealand Private Capital, the industry association representing the country's private equity and venture capital sector, reflecting his standing within the local PE community.

It is worth flagging that the original stub classified Chris as an "angel investor" making "seed round" investments. That does not match the verified record: Direct Capital is a growth private equity manager writing multi-tens-of-millions equity cheques into established, revenue-generating companies, not an angel/seed investor.

Investment Thesis & Focus

  • Invests through Direct Capital's institutional PE funds — the most recent, Direct Capital VII, closed at NZ$525m (fundraising completed December 2024; investment period from 1 April 2025). The prior fund (Direct Capital VI) was $425m.
  • Targets established, profitable mid-market private companies in New Zealand and Australia rather than early-stage startups.
  • Firm philosophy: "investing in growth, creating permanent value" — becoming "partners with owners and management running good companies," backing situations that "create growth, strong dividend flows, and a step change in the business that will lead to a quantum change in value."
  • Provides growth/expansion capital, funding for trans-Tasman expansion, and solutions for ownership changes and succession — typically taking minority through to majority stakes with active board involvement.
  • Equity cheque size generally in the ~$20m–$80m+ range, into companies with roughly $50m–$350m+ revenue; sector-agnostic with a preference for quality management teams and durable business models.

Notable Investments

  • AS Colour — NZ-founded apparel/blank-garment brand with global reach; Chris is a director.
  • Active Refrigeration — commercial and industrial refrigeration/cold-chain business; Chris is a director.
  • Qestral Corporation — property/retirement-related company; Chris is a board observer.
  • Direct Capital VII portfolio (from 2025) — new $525m fund deploying into NZ/Australian mid-market private companies; cornerstone investors include the Rata Foundation and Fisher Funds.
  • Firm-level portfolio (broader Direct Capital): companies such as Bayleys (real estate), Fishpond (e-commerce), and other consumer, industrial and services businesses across successive funds.

Unlock the full research

Get how to approach them, recent activity, sources, contact links — plus pitch their AI twin for a candid read on your raise.

One-time. Stays unlocked for you.