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Christopher Shutts
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Christopher Shutts

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At a glance

Full Name
Christopher (Chris) Shutts
Title
Co-Founder & CEO, Logik.io / Logik.ai (VP of CPQ at ServiceNow following the 2025 acquisition)
Firm
Angel investing done in a personal capacity (no named fund)
Firm Type
Angel Investor
Investment Stage
Seed / early stage
Check Size
Not publicly disclosed
Target Company Profile
Early-stage B2B / enterprise SaaS startups, often led by repeat or experienced founders
Sector Focus
Enterprise applications, B2B software / SaaS, sales tech (CPQ), consumer
Geographic Focus
United States, with a strong Chicago / Midwest tilt
Location
Libertyville, Illinois (Chicago metro area)

Background

Chris Shutts is a Chicago-area software entrepreneur best known for co-founding BigMachines in 2000 alongside longtime partner Godard Abel. Based in Deerfield, Illinois, BigMachines pioneered cloud-based configure-price-quote (CPQ) software that integrated with CRM and ERP systems to automate complex B2B sales quoting. The company raised roughly $31M in venture funding and was acquired by Oracle in 2013. Shutts served as a Co-Founder and Senior Vice President at BigMachines and stayed on at Oracle afterward as Vice President of CPQ Cloud Development from 2013 until 2020.

Shutts holds BS and MS degrees in mechanical engineering from MIT (master's completed in 1995), where he was awarded a National Science Foundation graduate fellowship. Before entering software, he began his career at Case Corporation (the agricultural-equipment maker), where he was a Business Unit Manager for two global business units — early experience "building tractors" that he frequently references as the origin of his engineering-driven approach to product.

In December 2020 / early 2021, Shutts reunited with Godard Abel to co-found Logik.io (later branded Logik.ai), a next-generation, AI-powered CPQ and product-configuration platform. As CEO, he grew the company to $15M+ ARR and 150+ employees across Chicago and India, backed by investors including Emergence Capital and High Alpha. On April 3, 2025, ServiceNow announced a definitive agreement to acquire Logik.ai (the deal closed in May 2025; Crain's Chicago Business reported a valuation near $500M), to bolster ServiceNow's CRM and sales-automation footprint against Salesforce. Shutts joined ServiceNow as VP of CPQ following the acquisition. He is also a car enthusiast, active on X as @cjfordgt40.

Investment Thesis & Focus

  • Invests primarily in early-stage / seed B2B and enterprise software companies, mirroring the domains he has operated in (CPQ, sales tech, SaaS marketplaces).
  • Strong bias toward experienced, repeat founders — in his own words: *"Venture capitalists love founders that have done it before."*
  • Places heavy weight on company culture and customer obsession: *"Culture trumps strategy. You can have the best strategy in the world, but if you don't have a good company culture, you won't win."*
  • Deep Chicago / Midwest network, frequently co-investing or partnering alongside his BigMachines/Logik.io orbit (Godard Abel, Scott Dorsey, High Alpha, Emergence, Hyde Park Venture Partners, Chicago Ventures).
  • Founder-operator credibility from two exits (BigMachines → Oracle; Logik.ai → ServiceNow) rather than a formal, thesis-driven fund.

Notable Investments

  • G2 (formerly G2 Crowd / G2.com) — Chicago-based B2B software review marketplace co-founded by his partner Godard Abel. Shutts angel-invested in the Seed round (~$2.3M) in April 2014; G2 has since raised $250M+ and reached unicorn status.
  • Logik.io / Logik.ai — AI-powered CPQ platform he co-founded and led; effectively his largest bet, culminating in the 2025 acquisition by ServiceNow.
  • BigMachines — his original venture (co-founded 2000), acquired by Oracle in 2013; the foundation of his operating and investing network.

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