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Claire Cramm
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Claire Cramm

Investment Analyst

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At a glance

Full Name
Claire Cramm
Title
Investment Manager (joined as Investment Analyst)
Firm
Par Equity (part of PXN Group / PXN Ventures following the 2025 Praetura merger)
Firm Type
Venture Capital firm (with an associated network of business angels)
Investment Stage
Early-stage — Seed through Series A
Check Size
Par Equity Ventures I (£100m fund) writes tickets of ~£5m–£20m at Series A; the firm and its angel network also back earlier seed rounds
Target Company Profile
Early-stage, B2B business models with strong intellectual property and high growth potential
Sector Focus
Technology — healthtech, climate tech and industrial tech, driven by robotics, photonics, advanced materials and AI
Geographic Focus
North of the UK — North of England, Scotland and Northern Ireland
Location
Edinburgh, Scotland, UK

Background

Claire Cramm is an Investment Manager at Par Equity, an award-winning Edinburgh-based venture capital firm that backs innovative technology companies with high-growth potential across the North of the UK. She graduated from Northeastern University (Boston) with a B.S. in International Business and joined Par Equity in 2019 as an Investment Analyst, progressing to Investment Manager.

Before venture capital, Claire built a foundation across several commercial disciplines, completing internships in marketing analytics, business development and investor relations at firms in the US and Europe. An internship at a VC-backed startup in Boston is credited with sparking her passion for venture capital, and she now applies that cross-functional background to sourcing, evaluating and supporting both new and existing portfolio companies.

Beyond her day-to-day investing work, Claire has taken on an industry leadership role: she was appointed Chair of the EIS Association's (EISA) Green Shoots Committee, which supports early-career professionals in the EIS and venture capital sector through networking, events and peer-to-peer engagement. In her words, the committee "helps to broaden participation and ensure that the next generation of leaders has a voice within the Association."

Par Equity itself is undergoing a significant transition: in June 2025 the firm announced a merger with Manchester-based Praetura Ventures to create PXN Group, a combined venture capital and investment business with roughly £670m in assets under management focused on "the North." The combined entity operates as PXN Ventures, positioning Claire's work within one of the largest tech-focused investors serving Northern England, Scotland and Northern Ireland.

Investment Thesis & Focus

  • Invests at the early stage — seed through Series A — in technology companies with high growth potential.
  • Prefers B2B business models with strong, defensible intellectual property.
  • Core sector themes: healthtech, climate tech and industrial tech, underpinned by deep-tech such as robotics, photonics, advanced materials and artificial intelligence.
  • Geography is central to the thesis — Par Equity is explicitly "born in the North, built for the North," backing companies in the North of England, Scotland and Northern Ireland rather than clustering in London/the South East.
  • Par Equity Ventures I is a £100m fund writing £5m–£20m Series A tickets across an expected 12–15 deals, taking either a lead or supporting role; alongside the fund, Par Equity's business-angel network co-invests on the same terms, giving portfolio companies operational support as well as capital.
  • As Green Shoots Chair, Claire emphasises broadening participation and developing the next generation of investors — a signal of a relationship-driven, ecosystem-building approach.

Notable Investments

  • AdInMo — advertising technology platform for integrating click-free, immersive in-game ("InGamePlay") brand ads into mobile games.
  • Amiqus — Scottish regtech providing secure, compliant identity-verification and client-onboarding software.
  • Pufferfish — designer of market-leading spherical/immersive display technology for events and experiences.
  • Kibosh — patented solutions for rapid pipeline repair and maintenance.
  • Leap.AI — robotics firm specialising in AI-powered automation for the food and drinks sector.
  • Cloudfind — data classification / SaaS data-management technology.
  • *(CSignum, an Edinburgh underwater-wireless-communications company that raised €6.9m/£6m in 2025, is a notable Par Equity portfolio deal in Claire's ecosystem, though not individually attributed to her on the firm site.)*

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