
Daniel Goldberg
Principal
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- Full Name
- Daniel Goldberg
- Title
- Co-Founder & Principal (also "Founder" on the firm site)
- Firm
- Bridge Investments (Bridge Venture Fund); also Co-Founder & Partner, Palo Santo
- Firm Type
- Venture capital fund / angel-stage investor
- Investment Stage
- Seed and Series A (active through Series B+)
- Check Size
- ~$100K–$5M, sweet spot ~$1.5M (some sources cite up to $10M)
- Target Company Profile
- Early-stage startups in overlooked categories and "undercapitalized," non-coastal regions; founders building sustainable, scalable businesses
- Sector Focus
- Vertical/SaaS software, marketplaces, consumer brands (CPG/D2C), consumer health & wellness, retail; separately, psychedelic/CNS mental-health therapeutics via Palo Santo
- Geographic Focus
- United States, with a Midwest emphasis and a thesis around regions outside major coastal hubs
- Location
- Chicago, Illinois
Background
Daniel Goldberg co-founded Bridge Investments (which operates the Bridge Venture Fund) more than 20 years ago and has run it since the late 1990s, building it around what he calls a value-add, collaborative partnership model — "I believed in creating a culture of collaboration from the start." He holds a Bachelor of Science from the University of Michigan. Over the firm's history he has frequently taken Board Director or Advisor seats with portfolio companies, including earlier-era holdings such as QDiscovery, FreightWatch, PV Media Group, and Stonegate Capital.
Bridge's investment focus centers on seed-stage vertical software, marketplaces, and consumer brands, with a stated thesis of "backing underestimated ventures that overdeliver" — identifying overlooked categories and markets underserved by venture capital, especially in the Midwest and other non-coastal regions. Goldberg leads the firm alongside partners including Jason Thomas (formerly of Red Barn Investments), Connor Ryan (Notre Dame; Kellogg MBA), and Karen Park (Co-Founder, VP Finance & Operations; CPA).
In 2020–2021 Goldberg launched Palo Santo, a Chicago-based venture fund dedicated to psychedelic and central-nervous-system mental-health therapeutics, together with co-founders Tim Schlidt and Tony Eisenberg. Palo Santo debuted with roughly $35M in initial capital to back 20+ companies across biopharma, digital therapeutics, healthcare services, and tech-enabled care, and later reporting described it as one of the largest venture vehicles focused purely on psychedelic medicine (cited around $50M). Through this work Goldberg has become a regularly quoted voice on psychedelic mental-health investing in outlets such as Reuters, Bloomberg, and CNBC, and has appeared on panels including the Endwell Project's psychedelics programming.
Investment Thesis & Focus
- Stage & checks: Seed and Series A primarily; checks roughly $100K–$5M with a ~$1.5M sweet spot. Typically does not lead rounds.
- Geographic edge: Targets "undercapitalized," non-coastal U.S. regions (Midwest emphasis) — the core "backing underestimated ventures that overdeliver" thesis.
- Sectors at Bridge: Vertical/SaaS software, marketplaces, and consumer brands (including consumer health, wellness/fitness, and retail/CPG-D2C).
- Sectors at Palo Santo: Psychedelic and CNS mental-health therapeutics spanning biopharma, digital therapeutics, and healthcare services.
- What gets a yes: Overlooked categories and markets, founders building durable and scalable businesses, and a hands-on partnership relationship — Goldberg emphasizes a collaborative, value-add approach rather than passive capital.
Notable Investments
- Casetext — AI legal-research platform; acquired by Thomson Reuters (reported ~$650M, 2023).
- Simple Mills — Better-for-you packaged/baked goods brand.
- Caraway — Non-toxic ceramic cookware and kitchenware D2C brand.
- Mack Weldon — Men's apparel and basics D2C brand.
- Interior Define — Custom furniture brand (assets acquired by Havenly, 2023).
- ConverseNow — Voice-AI ordering for restaurants.
- PartySlate — Events and venue discovery marketplace.
- Priori Legal — Legal services marketplace.
- LegalMation — AI litigation/legal automation.
- Trajektory — Sponsorship-valuation analytics.
- haku — Endurance-event registration and management platform.
- NowThis — Digital media/news brand.
- Atai Life Sciences — Psychedelics/biotech platform; Nasdaq IPO raising ~$225M.
- Beckley Psytech — Clinical-stage psychedelic therapeutics developer (investor since 2021).
- Gilgamesh Pharmaceuticals — Developing next-generation, cardiac-safe ibogaine analogs and other CNS compounds.
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