David Mellstrom

David Mellstrom is an investor-turned-operator whose institutional experience comes from TVC Capital, an operator-led growth equity firm headquartered in San Diego that invests in and acquires software companies and software-enabled service firms. He joined as a Senior Associate (2019–2021) and was promoted to Principal (2021–2022); several databases (e.g., Bloomberg) also list his title as Senior Investment Associate. The firm's team is built around operating executives with track records of scaling technology companies from startup through IPO, and Mellstrom's role centered on sourcing, evaluating, and supporting software investments. His firm email ([hidden]) and the 858 (San Diego) phone number tie back to this tenure.

He holds a Master of Science (M.S.) in Finance from the University of Southern California's Marshall School of Business. Before and around his investing career he built operating and go-to-market experience at technology companies including Buddy/BuddySystems (a mobile-commerce platform for consumer brands that he founded, later acquired by Brand Depot), CreatorIQ, Centage, and SmartAction, and he served as a board member associated with Reach Engine by Levels Beyond.

Since roughly 2023 Mellstrom has been Co-Founder & CEO of Flitch (co-founded with Anthony Ho, CTO), a vertical B2B SaaS and fintech company building modern operations and commerce software for lumber and building-materials (LBM) distributors and suppliers. Flitch raised approximately $3.16M (SEC Form D filed December 2023) and had grown to roughly nine employees by early 2026. Because he appears in investor databases as an individual/angel-stage investor while simultaneously running an operating company, profiles of him blend his growth-equity investing background with his founder identity.

• Rooted in TVC Capital's approach: operator-led investing in software and software-enabled services companies, working "in the trenches" alongside portfolio management teams.
• Investor databases surface him at the seed / early stage with sector interest in FinTech, investment platforms, and financial services, alongside B2B SaaS.
• As a founder, his conviction is concentrated in vertical software for underserved, offline-heavy industries — specifically LBM/building-materials distribution — reflecting a thesis that legacy, relationship-driven B2B sectors are ripe for modern, purpose-built SaaS and embedded fintech.
• Emphasis on software-enabled efficiency: Flitch's pitch is helping distributors "browse, buy, and manage" more efficiently to improve team productivity and cut operating costs — a lens (measurable operational ROI) consistent with a growth-equity operator's discipline.