Eric Brice

Eric Brice is a private-equity and investment executive associated with APC Holdings, LLC (apch.com), an Orlando, Florida–based alternative investments platform that describes itself as specializing in private equity, private credit, infrastructure, and real estate, and reports having deployed more than $2.5 billion across 25+ companies. His APC Holdings biography credits him with over twenty years of private equity, venture capital, and investment banking experience and more than 20 completed transactions across business services, media, communications, and consumer products. In his investing role he has been responsible for sourcing and developing opportunities, conducting due diligence, arranging debt financing, and managing portfolio companies.

Before his current work, Eric held a series of senior investment roles. He served as a Managing Director at Trivergance, LLC, an independent investment firm, and founded 12321 Advisory, a consultancy advising private equity firms and media companies. Earlier in his career he worked at Halyard Capital and at JPMorgan, where his responsibilities included managing investments and executing corporate finance assignments.

Multiple professional-data sources (The Org, Mergr, Bloomberg, Equilar) also list an Eric Brice as Managing Director and Senior Principal at Ariel Alternatives (Mellody Hobson / John Rogers' minority-business-focused platform), a role reported to begin around March 2022 and connected to prior work at "AP Capital Holdings." These profiles align closely with the APC Holdings biography (same sectors, same PE/IB background), and appear to describe the same individual; note that as of 2026 he no longer appears on the public Ariel Alternatives team roster, so his current standing there is unconfirmed.

Eric holds a Bachelor of Science in Finance and Economics from Penn State University. He has served as a board director for several platform companies, including Sorenson (a leading US communications provider for the Deaf and Hard-of-Hearing), CQ Fluency (healthcare translation and communication solutions), and My Code (a multicultural media and marketing services firm).

• Invests as an institutional private-equity/growth investor, not an angel — targeting established, growth-stage businesses rather than pre-seed/seed startups.
• Sector emphasis: business services, media, communications, and consumer products — the sectors across which he reports 20+ completed transactions.
• Value-creation orientation: hands-on with portfolio companies — sourcing deals, running due diligence, arranging debt financing, and actively managing and adding value post-investment (including board service).
• At the firm level (APC Holdings), capital spans four strategies — private equity (growth-stage US businesses and select international entrants), private credit (growth firms underserved by traditional banks), real estate, and infrastructure — with a stated "profit with purpose" mandate to support diverse communities and "positively impact one million lives in the next ten years."
• His Ariel Alternatives–linked work focused specifically on investing in and building scaled minority business enterprises with significant revenue potential.