Eric Edelstein

Eric Edelstein is a South African serial technology entrepreneur and angel investor now based in Israel. His current operating role is Co-Founder and CRO of DOKKA, an AI-powered accounting automation platform for finance and accounting teams. DOKKA says it was founded in 2017 and is used by 3,500+ companies across 16 countries.

Before DOKKA, Edelstein co-founded Clicks2Customers and the broader incuBeta group in 2003. His background is unusually operating-heavy for an angel investor: published profiles describe him as having worked across concept validation, MVP creation, product design, fundraising, team building, scaling, and exits.

In 2015, Edelstein was appointed CEO of South African e-commerce marketplace Daddy’s Deals. At the time, Disrupt Africa described him as a Cape Town-based tech entrepreneur and angel investor who had co-founded Clicks2Customers with Vinny Lingham and was also non-executive chairman of EntrepreneurTraction.

His education includes a B.Com from the University of KwaZulu-Natal, with coursework in managerial accounting, financial accounting, and corporate and investment finance. DOKKA author bios describe him as having a triple major in Accounting, Finance, and Management Accounting.

• Invests as an early-stage angel, not as a traditional institutional VC.
• Strongest fit appears to be founder-led software businesses where growth, customer acquisition, conversion optimization, online marketing, and fundraising strategy matter.
• Clarity lists his focus areas as startups, funding, corporate innovation, SaaS, B2B, business model innovation, product innovation, digital marketing, and pitching investors.
• His stated pitching-help offer: “To raise funding, you need to have a great deck,” including presentation, executive summary, financials, and pitch delivery.
• His operating bias is toward practical startup building: concept, MVP, fundraising, hiring, scaling, and finding exit partners.
• AngelMatch lists his market interests as accounting, enterprise software, SMBs, analytics, cloud computing, fintech, OCR, B2B, machine learning, and business intelligence.