
Eric Hilton
Vice President
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- Full Name
- Eric Hilton
- Title
- Partner (promoted from Vice President/Principal — Partner as of August 2025)
- Firm
- Sorenson Capital (early-stage venture team)
- Firm Type
- Venture Capital (early-stage); profiled in stub as "Angel Investors"
- Investment Stage
- Seed and Series A (early-stage)
- Check Size
- ~$1M–$10M initial investments
- Target Company Profile
- Founders building enterprise/B2B software, from pre-revenue up to roughly $5M ARR
- Sector Focus
- B2B/enterprise software, artificial intelligence, cybersecurity, infrastructure, and application-layer platforms
- Geographic Focus
- United States
- Location
- Lehi/Salt Lake City area, Utah
Background
Eric Hilton is a Partner at Sorenson Capital, where he co-leads the firm's early-stage venture team alongside Rob Rueckert and Ken Elefant, focusing on seed and Series A investments in B2B software. He joined Sorenson Capital in 2015 and spent roughly eight years climbing the firm's ranks — serving as Vice President (circa 2020–2021), then Principal (2022–2025), before being promoted to Partner on August 4, 2025. Across that tenure he has worked closely with entrepreneurs building enterprise software companies, emphasizing that "the most important part of any company is the people — both the founders who set the vision and the team to build and execute."
Before Sorenson Capital, Eric worked at L.E.K. Consulting, where he served clients across technology, financial services, healthcare, and media & entertainment. His case work there spanned private equity due diligence, corporate growth strategy, post-acquisition support, and product launch strategy. He also completed a corporate development role at Google, evaluating M&A and investment opportunities with a focus on the Google Cloud ecosystem.
Eric graduated cum laude from Brigham Young University with a B.S. in Exercise Science and minors in Business Management and Mathematics. He earned his MBA from The Wharton School, graduating with distinction as a Palmer Scholar with a dual emphasis in Finance and Entrepreneurship. He is also a member of the Kauffman Fellows network, a recognized venture-capital leadership program.
Investment Thesis & Focus
- Stage: Leads seed and Series A rounds; backs companies from pre-revenue up to roughly $5M ARR.
- Check size: Initial investments generally range from $1M to $10M.
- Sectors: Enterprise/B2B software, artificial intelligence, cybersecurity, infrastructure, and application-layer platforms.
- Three-pillar evaluation: Eric weighs product, market, and team — with team considered the most critical factor for early-stage success. "I love the ambition and vision of 'what's possible' that drives the founders we work with."
- Firm philosophy: Sorenson frames capital allocation as a craft, not a commodity. In Eric's words, "In a market where capital allocation is often viewed as a commodity, Sorenson Capital treats it like a craft," with the stated goal "to be the most valuable investor on the cap table."
- Firm thesis lens: Sorenson's broader approach centers on durable, real-problem software — solving operational pain in essential ("Dirty, Dull, and Dangerous") industries with durable technology.
Notable Investments
- Socure — Identity verification / fraud prevention platform.
- Talon Security — Enterprise browser security; exited via acquisition by Palo Alto Networks.
- MX — Financial data / open-banking platform (Utah-based).
- Qualio — Quality management software for life sciences companies.
- Cloudsmith — Cloud-native artifact/package management platform.
- GUIDEcx (GuideCX) — Customer onboarding and implementation software.
- Jump — AI/software platform (early-stage portfolio).
- SmartSuite — Collaborative work-management platform.
- Planera — Construction scheduling software.
- Traceloop — LLM/AI observability tooling.
- Andromeda — Early-stage portfolio company.
- Fastly — Edge cloud platform; exited via IPO.
- Couchbase — NoSQL database company; exited via IPO.
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