Eric Wahlforss
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- Full Name
- Eric Quidenus-Wahlforss (formerly Eric Wahlforss)
- Title
- Angel Investor; Founder & Chairman, Dance; Co-Founder, SoundCloud
- Firm
- Klaradal (personal holding/investment company)
- Firm Type
- Angel Investor / founder-operated holding company
- Investment Stage
- Pre-seed and Seed
- Check Size
- ~$5K–$50K, sweet spot ~$25K per deal
- Target Company Profile
- Early-stage, mission-driven startups led by exceptional founding teams
- Sector Focus
- Deep tech, climate/clean tech, AI & automation, mobility/transportation, consumer internet, food tech, future of work
- Geographic Focus
- Europe (esp. Berlin and Stockholm), with some US/San Francisco activity
- Location
- Berlin, Germany
Background
Eric Quidenus-Wahlforss is a Swedish serial entrepreneur best known for co-founding SoundCloud with Alexander Ljung in 2007. Based in Berlin since the company's founding, he served in senior product and technology roles (Chief Technology Officer and later Chief Product Officer) through early 2019, helping scale the audio platform to hundreds of millions of users worldwide. He holds a Master of Science in Industrial Engineering and Management from KTH Royal Institute of Technology in Stockholm. Earlier in his life he was an electronic musician under the alias "Forss," releasing on the Berlin label Sonar Kollektiv.
After leaving SoundCloud, he founded Dance in 2020, a premium e-bike (and e-moped) subscription service headquartered in Berlin, raising tens of millions of euros from investors including HV Capital and Eurazeo. Following a 2026 combination with Swapfiets, he transitioned from CEO to Chairman, with co-founder Christian Springub taking over as CEO.
Since 2011 he has invested through his holding company, Klaradal, which both builds and backs technology companies. Originally focused on consumer internet, Klaradal's strategy has broadened into deep tech, climate tech, and AI. He is also a member of Founders Pledge, reflecting a philanthropic, impact-oriented bent, and today describes his focus as building Dance, supporting climate-focused founders as an angel, and being a present father.
Investment Thesis & Focus
- Invests as an angel via Klaradal at pre-seed and seed, typically writing small checks (~$5K–$50K, sweet spot ~$25K) — generally a supporting rather than lead investor.
- Backs "groundbreaking tech ventures led by exceptional teams," seeking visionary founders tackling significant challenges with disruptive solutions.
- Sector emphasis on climate/clean tech, deep tech, AI/automation, and mobility, alongside consumer internet, food tech, and future-of-work.
- Frequently co-invests with top-tier funds — Atomico, Creandum, Index Ventures, Norrsken, Point Nine, Sequoia, Union Square Ventures, Speedinvest, J12 Ventures and 468 Capital.
- Made several climate-tech bets in 2022 (e.g., Ostrom, Perfeggt), consistent with a stated interest in supporting climate-focused founders.
Notable Investments
- Lovable — AI app-building platform; early investor (2025).
- Listen Labs — AI user-research startup (2023).
- Ostrom — German digital energy/electricity provider; Seed (Jan 2022), ~$46M raised.
- ecoworks — climate-tech building refurbishment/decarbonization; Seed (Apr 2020), ~$59M raised.
- Nomos — early-stage startup; Pre-Seed (Oct 2024).
- Buddywise — AI workplace safety/risk detection; Seed (Mar 2024).
- Weflow — revenue/sales productivity software; Pre-Seed (Nov 2021).
- Perfeggt — plant-based egg alternative (climate/food tech); 2022.
- Heart Aerospace — electric regional aircraft.
- Omio / GetYourGuide / Choco / Normative — travel, experiences, food-supply, and carbon-accounting companies.
- Delivery Hero — food delivery; exit via IPO (2017).
- Tumblr (acquired by Yahoo), Readmill (acquired by Dropbox), Gidsy (acquired by GetYourGuide) — additional exits.
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