Fredrik Arnander

Fredrik Arnander is a Swedish technology entrepreneur, investor, and author best known as a co-founder of Standout Capital, a Stockholm-based growth equity firm focused on Nordic technology companies. Standout’s own Medium publication describes him as a co-founder and former partner, while older conference and investor profiles list him as partner or co-founding partner.

Before Standout, Arnander founded and built several technology companies, including Fondex, Keybroker, Sidewalk Express, and Qwaya. An Internetdagarna 2014 speaker profile says he co-founded several companies and served on the board of Eniro during the company’s digital transformation. A Standout/Mynewsdesk post notes that Keybroker, where Arnander was CEO and co-founder, won Sweden’s Deloitte Technology Fast 50 in 2011 after growing 5,667% over five years to SEK 178 million in revenue.

Arnander studied at the Stockholm School of Economics and Stanford University Graduate School of Business; Private Equity Insights also reports executive programs at Stanford GSB and Harvard Business School. He is also the author of *We Are All Leaders: Leadership is Not a Position, It's a Mindset*, published by Wiley/Capstone in 2012.

• Standout’s stated mission, written by Arnander in 2016, was “to support growth-stage, outstanding companies run by great teams.”
• The firm does not position itself as a seed investor. Arnander’s 2016 Standout Q&A explicitly answered the seed/early-stage question with: “No. Standout is a growth capital fund, investing in later stages.”
• Standout targets Nordic-based growth companies with strong positions, scalable technology-enabled business models, and proven profitability.
• Current Standout positioning emphasizes B2B Software, Digital Transformation Services, and Technology Platforms.
• Standout’s current target profile is companies with EUR 5-25 million in revenue, proven profitability, growth, and healthy KPIs.
• The firm seeks active ownership, often becoming a main owner; Arnander’s 2016 post stated a typical ownership target of 30-70%.
• Standout’s operating support includes expansion, sales and marketing, recruiting key people, digital strategy, acquisitions, governance, and exits.