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George Beck

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At a glance

Full Name
George P. Beck
Title
Vice President
Firm
Cotton Creek Capital
Firm Type
Lower middle market private equity firm (control buyouts — not an angel investor)
Investment Stage
Buyouts, recapitalizations, buy-and-builds, corporate divestitures, and first-round institutional capital for established, profitable companies (not seed-stage angel investing)
Check Size
Firm targets companies with enterprise values of ~$15M–$200M and EBITDA of ~$5M–$15M
Target Company Profile
Established lower middle market operating companies with a strong position in niche markets, stable financial performance, and growth or operational-improvement potential
Sector Focus
Manufacturing, distribution/value-added distribution, industrial services, specialty chemicals, food & beverage, infrastructure, transportation & logistics, business services, building products
Geographic Focus
United States, with particular emphasis on the Southwest
Location
Austin, Texas

Background

George P. Beck is a Vice President at Cotton Creek Capital, an Austin, Texas–based lower middle market private equity firm. He joined the firm's investment team as an Associate in November 2017 and has since been promoted to Vice President. In his role he works on sourcing, evaluating, and managing control investments in established lower middle market operating companies.

Before joining Cotton Creek, Beck was a Mergers & Acquisitions / Investment Banking Analyst at Harris Williams & Co. in Richmond, Virginia — one of the leading middle market M&A advisory firms. There he focused on transactions in the aerospace & defense, industrials, and building products sectors, gaining deal experience that maps closely to Cotton Creek's industrial and manufacturing focus.

Beck earned a Bachelor of Business Administration in Economics (and Finance) from the Robins School of Business at the University of Richmond.

Cotton Creek Capital itself invests in and grows established lower middle market companies across manufacturing, distribution, industrial services, specialty chemicals, and food & beverage. The firm pursues buyouts, recapitalizations, buy-and-builds, and corporate divestitures in businesses with enterprise values of roughly $15M–$200M, and its investment team has more than fifteen years of experience advising and operating privately held companies.

Investment Thesis & Focus

  • Stage / type: Control-oriented private equity — buyouts, recapitalizations, buy-and-builds, corporate divestitures, and first-round institutional capital. This is later-stage than the "seed/angel" label in the stub.
  • Size: Enterprise values of ~$15M–$200M; targets companies with EBITDA between ~$5M and ~$15M and a history of stable financial performance.
  • What makes them say yes (per firm criteria): A "strong market position in niche markets" (or markets lacking an established leader); companies facing "growth-related constraints that cannot always be addressed with existing resources"; ability to expand earnings through revenue growth and operational improvement; and a proven or improvable management team.
  • Sectors: Manufacturing, value-added distribution, industrial services, specialty chemicals, food & beverage, infrastructure, transportation/logistics, business services, and building products.
  • Geography: Nationwide, with a specific emphasis on the Southwest, where the firm leverages regional relationships and market presence.

Notable Investments

  • Bobcat Power Holdings, LLC — Integrated substation services provider; Cotton Creek exited by selling to Asplundh Tree Expert, LLC (April 2025).
  • Platinum Power Holdings — Utility services platform; acquired Legacy Electric, LLC to expand overhead and underground utility services capabilities (August 2025).
  • Seatex, LLC — Specialty chemical formulation and manufacturing company; sold/exited by Cotton Creek (October 2024).

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