
Georgina Stevens
Director & Founder
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- Full Name
- Georgina Stevens
- Title
- Founder & Lead Advisor
- Firm
- One Pumpkin (One Pumpkin Advisory) — a sustainability incubator and advisory
- Firm Type
- Sustainability advisory / incubator (note: the supplied stub classified her as an "Angel Investor," but no public evidence supports traditional angel/VC investing — see Background)
- Investment Stage
- Not evidenced (the stub's "Seed Round" tag is unverified)
- Sector Focus
- Sustainability, climate, environmental impact, corporate responsibility
- Geographic Focus
- United Kingdom
- Location
- East Sussex, UK
Background
Georgina Stevens is a sustainability writer, advisor, campaigner, journalist and broadcaster, and the founder and lead advisor of One Pumpkin, a sustainability incubator and advisory. By her own accounts she has worked across the sustainability sector for more than 20–25 years, spanning environmental consultancies, social and environmental NGOs, and private and public companies — including stints associated with Virgin and M&S — advising on and implementing sustainability strategies. Her programme work has cut across retail, aviation, tourism, telecoms, finance, electronic goods, consumer goods and music, and has included sustainability audits covering energy, fuel, water, chemicals, employment practices and procurement. Sir Stuart Rose (then Chairman of Ocado, former M&S chief) has described her as "impressive, dynamic and savvy," adding "every company would benefit from her advice."
One Pumpkin takes its name from a 2006 moment when Stevens watched a Caribbean hotel receptionist buy a single pumpkin from a local farmer — a small act that, for her, symbolised "how simple sustainability could and should be," especially when sourced locally rather than imported. The advisory operates with a network of specialist collaborators in areas such as energy, water and waste engineering and sustainability communications. Through One Pumpkin she also published commentary and journalism (e.g. on COP21, zero-waste living, the electric-car market, and sustainability in media) and ran the "Be The Change" events designed to inspire action on climate and the environment.
More recently Stevens has built a writing and media career focused on the environment. She is the author of children's books on climate and nature — including *Climate Action: The Future Is in Our Hands* (illustrated by Katie Rewse, Little Tiger / Quarto), *Stella and the Seagull*, and *Finn the Fortunate Tiger Shark and his Fantastic Friends* — and writes under the "Be The Change Books" banner. She has created an environmental radio show interviewing industry experts, is developing sitcoms and an animated series, and hosts a writers' co-working space ("writers room by the sea") in East Sussex, where she lives with her son Rafael.
No public, verifiable record of formal financial investing (cheque sizes, equity stakes, portfolio companies, or fund vehicles) was found. The "angel investor / seed round" framing in the source stub appears to be an aggregator mis-classification; her "incubator" work is sustainability-focused advisory and incubation rather than capital deployment.
Investment Thesis & Focus
- No stated financial-investment thesis (check size, stage, equity strategy) could be verified from public sources.
- Her professional "thesis" is sustainability impact: helping organisations "understand what they can do to make the world a better place" and embedding sustainable practices into business operations and communications.
- Believes "each of us has the power to make seismic change," and that sustainability should be "simple" and locally rooted — the founding idea behind One Pumpkin.
- Where she engages, it is via advisory, incubation, journalism, and campaigning (the "Be The Change" events) rather than documented equity investment.
Notable Investments
- No verifiable portfolio companies or financial deals were found in public sources. (Treat any "seed round" portfolio claims in aggregator data as unconfirmed.)
- Her notable *outputs* are advisory engagements (sustainability strategy/audits across retail, aviation, tourism, telecoms, finance, etc.) and published books: *Climate Action* (Little Tiger/Quarto), *Stella and the Seagull*, and *Finn the Fortunate Tiger Shark and his Fantastic Friends*.
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