Glen Tennison
President and CFO
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- Full Name
- Glen Tennison, CPA, CA
- Title
- Co-founder, President & Chief Financial Officer
- Firm
- Dane Creek Capital Corp.
- Firm Type
- Pet-industry merchant bank / private investment firm
- Investment Stage
- Seed/startup selectively; growth and acquisition financing for small-to-mid-size companies
- Check Size
- $0.4 million to $4 million
- Target Company Profile
- Companion-animal companies, especially businesses with $1 million to $5 million in annual revenue that need capital and management support; pure startups considered where Dane Creek sees unmet market opportunities
- Sector Focus
- Pet food and treats, novel proteins, sustainable ingredients, frozen raw pet food, veterinary-care models, biotechnology, pet insurance, pet hotels/daycare, pet-related technology applications
- Geographic Focus
- Canada and North America
- Location
- Oakville / Mississauga, Ontario, Canada
Background
Glen Tennison is a Canadian finance executive and investor best known as the co-founder, President and CFO of Dane Creek Capital Corp., a Mississauga-based merchant bank focused on the companion-animal sector. Dane Creek was established in 2016 by Tennison and Mark Warren to provide capital and hands-on management support to emerging pet-industry companies.
Before Dane Creek, Tennison was CFO of Pethealth Inc. from its creation in 1998 through its sale to Fairfax Financial Holdings Limited in 2014. In that role, he helped lead acquisitions including Nestlé Purina’s PurinaCare pet-insurance business, U.K. pet-insurance provider Pet Protect Ltd., and online pet-specialty retailer VetMedsDirect.co.uk. The CFO Centre Canada describes his track record as including more than 25 years of executive experience, more than $70 million raised, more than 15 M&A transactions, and the exit of a TSX-listed company to Fairfax Financial.
Tennison holds a B.Comm. (Honours) from McMaster University and earned his CPA, CA designation while working at PricewaterhouseCoopers. His LinkedIn profile lists him in Oakville, Ontario and currently associated with The CFO Centre Canada; his Dane Creek role remains listed by Equilar and several investment databases as co-founder, President and CFO.
Investment Thesis & Focus
- Dane Creek’s stated thesis is that “reliable growth in the pet sector” and the team’s operating experience across B2B and B2C pet categories make the firm a hands-on partner for pet product and service companies.
- The firm targets companion-animal companies with early revenue traction, particularly $1 million to $5 million in annual revenue, that need both capital and management support to scale.
- Dane Creek will fund pure startups where it believes a market opportunity remains unmet, but its activity has leaned heavily toward acquisitions and growth financing.
- Focus areas include frozen raw pet food, pet treats and supplements, sustainable/novel protein ingredients, alternative veterinary-care delivery, pet insurance, pet hotels/daycare, biotechnology, and pet-owner technology.
- The firm’s investment horizon is described as long-term and shaped by pet-owner demographic shifts and category trends.
Notable Investments
- Midgard Insect Farm - Dane Creek acquired a 48% interest in the Windsor, Nova Scotia cricket producer in November 2016 to support alternative protein for pet-food products.
- Your True Companion Pet Products / True Raw Choice - Dane Creek acquired a 30% stake in November 2016; later reporting described the company as 74% owned by Dane Creek.
- Mountain Dog Enterprises - Dane Creek acquired 100% of the Edmonton frozen raw pet-food manufacturer in October 2017, positioning it as a major Canadian raw pet-food platform.
- Nature’s Way Canada pet assets - Dane Creek agreed in July 2017 to acquire non-manufacturing pet assets and brands from the Dartmouth, Nova Scotia company.
- Spring Meadows Natural Pet Food - Acquired in June 2018; Dane Creek said it was its fourth acquisition of a major Canadian raw pet-food manufacturer in less than 12 months.
- Bonnie & Clyde Premium Pet Goods - Acquired in March 2019; Quebec City-based brand of pet supplements for dogs and cats.
- RawPaw Natural Foods - Listed by CB Insights as a March 2019 Dane Creek acquisition.
- Tollden Farms - Listed by CB Insights as a March 2020 Dane Creek acquisition.
- Pets West Pets & Supplies - Acquired in October 2021 through majority-owned subsidiary United Raw Pet Foods, expanding Dane Creek’s Vancouver Island retail footprint.
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