Greg Olafson

Greg Olafson is the Managing Director of Blue Sand Holdings, the Olafson family office. Blue Sand Holdings describes itself as "providing capital and business expertise to private companies and real estate ventures," operating across two arms: a private-equity practice focused on "funding and growing innovative private companies," and a real-estate practice that partners with "strong, proven, local entrepreneurs to create value through innovation." The firm is headquartered in Las Vegas, Nevada, and its wealth base traces to Southern California real-estate development and operating-company interests.

Before Blue Sand Holdings, Olafson founded Pacific Realty Group, a real-estate venture he launched in the early 1990s, giving him a long operating and investing background in property before moving into diversified private-company investing through the family office. Public records associate him with an education at the University of Southern California.

In addition to his investing role, Olafson is active in the philanthropic community. He serves on the board / "BRAINtrust" advisory group of Just in Time for Foster Youth, a nonprofit supporting transition-age foster youth, and Blue Sand Holdings publicly supports organizations including the PEERS Network, Junior Achievement, the Orangewood Foundation and Rising Tide.

Through Blue Sand Holdings, Olafson invests directly off the family's balance sheet rather than a fund, which lets the firm take flexible positions — from early venture stakes to real-estate equity — and hold across multiple asset classes including a portfolio of multi-family, hospitality/casino and retail real estate primarily across Nevada and California.

• Invests as a family office / direct principal, deploying the firm's own capital rather than raising outside funds — allowing flexibility on stage, structure and hold period.
• Backs innovative private companies with capital plus operating expertise, consistent with the firm's stated mission to fund *and grow* businesses (a hands-on, value-add posture rather than passive checks).
• Sector breadth spans financial services / mortgage-tech, healthcare technology, renewable/clean energy and advanced materials, and consumer & marketplace platforms.
• Runs a parallel real-estate strategy, partnering with proven local operators on multi-family, hospitality and retail assets — so real-estate-adjacent and operator-led deals fit naturally.
• Comfortable participating alongside institutional co-investors in growth and later rounds (e.g., investing in a public company's financing round with other institutions).