Hadria Wong
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- Full Name
- Hadria Wong
- Title
- Founder
- Firm
- Not Ordinary Ventures
- Firm Type
- Investment advisory firm
- Target Company Profile
- Rare, access-constrained private opportunities across technology, real estate, automotive, and sports-franchise-related assets
- Sector Focus
- Generalist; technology, real estate, automotive, sports franchises, and blockchain/digital assets based on prior ICOA activity
- Geographic Focus
- Global network; public profiles place him in Paris/Greater Paris and Not Ordinary Ventures in Mauritius
- Location
- Paris, France / Mauritius
Background
Hadria Wong is the founder of Not Ordinary Ventures, which describes itself as a generalist investment advisory firm focused on opening access to “rare, highly sought-after opportunities otherwise out of reach.” The firm says Wong founded it after a decade in Silicon Valley and 15 years building a global investment network, spanning sectors including technology, real estate, automotive, and sports franchises.
His LinkedIn profile lists Not Ordinary Ventures as his current organization, with locations shown around Paris and Mauritius. It also lists the University of California, Berkeley, Haas School of Business for 2011–2012, and describes earlier experience in the Paris region and the San Francisco Bay Area.
From 2021 to 2022, Wong was publicly identified as CEO of ICOA Inc., a publicly traded Nevada company that moved into blockchain, DeFi, NFTs, metaverse, and cryptocurrency through acquisitions and partnerships. ICOA announcements under Wong included the acquisition of iBG Finance, the acquisition of BGBF, development of NFT projects, and launch activity around The ICOA Fund.
UK Companies House records also identify Hadria Yanneck Wong Yen Cheong as a director of Boost Med Ltd from April 2019, and as a person with significant control from April 2019 until April 2020.
Investment Thesis & Focus
- Not Ordinary Ventures is explicitly generalist, positioning itself around access to scarce private opportunities rather than a narrow sector mandate.
- The firm’s stated model is to “open doors where others cannot,” using Wong’s global network to source opportunities in technology, real estate, automotive, and sports franchises.
- Wong’s ICOA activity shows a specific prior focus on blockchain-enabled assets, including DeFi, crypto fund management, NFTs, services supporting the crypto industry, gaming/play-to-earn, and wealth management.
- In a 2021 ICOA/Majic/PVBLIC investor dinner announcement, Wong summarized his approach as: “The key is to build, pioneer, then network.”
- Public sources did not verify a current check size or a fixed investment-stage mandate.
Notable Investments
- Marine Layer: Apparel, e-commerce, and retail brand founded in 2009; Partnerbase lists Hadria Wong among its investors.
- iBG Finance: DeFi platform acquired by ICOA in October 2021 for a reported USD $185 million while Wong was CEO; ICOA described it as serving crypto newcomers and investors new to DeFi.
- BGBF: Bitcoin-denominated fund acquired by ICOA in December 2021 for a reported USD $240 million while Wong was CEO; ICOA described BGBF as Southeast Asia’s first insured Bitcoin-denominated fund.
- The ICOA Fund: BTC-focused fund launched under the ICOA/BGBF umbrella; public materials described strategies including BTC yield generation, market making, and liquidity pools.
- Symbiosis NFT Platform / ICOA NFT initiatives: ICOA announced NFT-related projects and artist partnerships in 2022, including work with Martha Saenz and other prominent artists.
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