Henrik Starup

Henrik Starup is a veteran Danish finance executive whose career spans corporate CFO roles, venture capital, and entrepreneurship. He holds an HD (Graduate Diploma) in Financing from Copenhagen Business School (1990–1994) and is based in the greater Copenhagen area. Public profiles credit him with roughly 35+ years of professional experience across financial operations, international expansion, business strategy, and venture capital.

In venture capital, Starup served as CFO and Partner at Nordic Eye Venture Capital, a Copenhagen-headquartered fund (with historical presence in Zug, Switzerland and Los Angeles) that invests in early-growth tech and lifestyle companies. Nordic Eye has since rebranded as FiftyFive Capital, an international growth-capital firm; Starup does not appear on the current FiftyFive team roster, indicating his CFO/Partner tenure with the firm predates the rebrand.

His operating-CFO track record includes serving as CFO of Libratone A/S (the Danish premium wireless-audio brand) from roughly 2012 to 2018, and CFO roles associated with Dentalteamet Holding / Tandlægen.dk. More recently he has been linked to DEKRA (vehicle-inspection group) as CFO, is a co-founder of Propagator, and works as an independent/interim "CFO-as-a-service" and board member (including HCST Holding). His profile also associates him with growth companies such as Donkey Republic and Plecto.

Note: multiple similarly named "Henrik Starup" profiles exist in Danish business records (including one tied to Kibodan A/S). The Nordic Eye / Libratone / DEKRA / Propagator thread is the one consistently attached to the venture-investing CFO described here.

• Invested through Nordic Eye Venture Capital, which backs "carefully selected, mainly Nordic early-growth companies in tech and lifestyle business areas."
• Stage: primarily Seed and Series A, with occasional later-stage/Series B participation.
• Sectors: heaviest concentration in consumer and retail, plus fintech/financial services, SaaS/software, mobility & transportation, marketplaces, healthtech, and media.
• Geography: Nordic-centric, extending to the US and France/Europe.
• As CFO & Partner, Starup's lens is the financial and operational side of the deal — unit economics, scalability, path to international expansion, and readiness for follow-on rounds and exit.
• The successor firm, FiftyFive Capital, frames its focus as growth-stage companies with "proven product and market fit," "strong revenue potential and a clear path to international expansion."