
Hilary Fleischer
Partner
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- Full Name
- Hilary Fleischer
- Title
- Partner
- Firm
- Strattam Capital
- Firm Type
- Private equity — lower-middle-market growth/control investor (note: the stub's "Angel Investors" label is inaccurate; Strattam makes majority/control investments in established, profitable software companies)
- Investment Stage
- Growth equity / control buyouts (not seed — Strattam invests in companies with established products and recurring revenue)
- Check Size
- Equity investments in companies with enterprise values up to ~$150M
- Target Company Profile
- Founder-owned B2B software and tech-enabled businesses with ~$5–30M in recurring revenue, positive EBITDA, and strong organic growth; platform investments plus add-on acquisitions
- Sector Focus
- B2B / enterprise software and technology-enabled services (e.g., supply-chain/inventory optimization, compliance & quality management, higher-ed/nonprofit advancement software)
- Geographic Focus
- North America (United States)
- Location
- San Francisco, CA (Strattam operates from Austin, TX and San Francisco, CA)
Background
Hilary Fleischer is a Partner at Strattam Capital, a technology-focused private equity firm founded in 2014 by Bob Morse and Adrian Polak that partners with founder-owned B2B software and tech-enabled companies. She joined the firm at its launch in 2014 — when it had roughly five employees and had not yet made its first investment or raised its first fund — and was promoted to Partner in March 2020. Over that period she has developed and led several platform investments and add-on acquisitions, and today focuses on deal sourcing, new investment activity, and portfolio-company oversight.
Before Strattam, Fleischer worked in private equity as an Associate at Kohlberg Kravis Roberts & Co. (KKR), where she handled due diligence, deal execution, and portfolio oversight, and earlier as an Analyst focused on M&A at Lazard. She has described being drawn to private equity for its blend of analytical rigor and relationship-building — "PE is so much about people, understanding their natures and building relationships."
She earned her B.S. and B.A.S. from the University of Pennsylvania through the Jerome Fisher Program in Management & Technology (the Wharton/Engineering dual-degree "M&T" program), and an M.B.A. from the Stanford University Graduate School of Business. She sits on the Leadership Council of the Jerome Fisher Program at Penn.
Fleischer has been recognized as a winner of M&A Advisor's 11th Annual Emerging Leaders Awards (2020), honoring accomplished professionals under 40, and was named to GrowthCap's Top Women Leaders in Growth Investing of 2025.
Investment Thesis & Focus
- Invests in established, profitable, founder-owned B2B software and tech-enabled companies — not early-stage startups. Strattam's stated criteria: recurring revenue of ~$5–30M, positive EBITDA, strong organic growth, and enterprise values up to ~$150M.
- Pursues majority / control investments as a growth partner, then scales the business, including through add-on acquisitions off a platform company.
- Alignment with founders is central: "alignment is incredibly important to us, which is why we developed our five-point plan" — a process where the firm and founder agree upfront on goals and expectations before closing.
- Looks for strong products with established market positions and founders with deep industry experience — as she put it on the Netstock deal, "a founder with deep industry experience... embodies the type of company in which we invest."
- Emphasizes transparency and "fit" between investor and founder, advising founders to diligence an investor's approach and culture as much as the investor diligences them.
Notable Investments
- Netstock — cloud-based inventory optimization / demand-planning software for SMBs; Strattam made a majority growth investment (announced 2022). Fleischer serves on the board.
- Intellect — flexible compliance and quality-management software (QMS); Strattam announced a majority investment (March 2022). Fleischer serves on the board.
- Affinaquest — advancement/CRM software for higher-education and nonprofit institutions; Fleischer serves on the board.
- Green Security — Strattam-backed portfolio company (investment 2024); Fleischer serves as a board observer.
- Blacksmith Applications — trade-promotion management software (prior Strattam board seat for Fleischer).
- Contegix — managed hosting / cloud infrastructure services (prior Strattam board seat for Fleischer).
- SSB — prior Strattam portfolio board role.
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