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Irfan Goandal

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At a glance

Full Name
Irfan Goandal
Title
Co-Founder & Senior Partner
Firm
Promentum Equity Partners
Firm Type
Venture capital / growth-stage tech investor (often listed among angel/early-stage investors)
Investment Stage
Seed and Series A (early to growth stage)
Check Size
Approximately €1–5 million typically, with capacity up to ~€50 million for select opportunities
Target Company Profile
Ambitious founders with scalable technology concepts and global ambitions
Sector Focus
Telecom, internet, media & entertainment (TIME); SaaS, software, developer tools, and big data/analytics
Geographic Focus
Nordics — Denmark, Norway, Sweden (broadly Europe)
Location
Copenhagen, Denmark

Background

Irfan Goandal is a co-founder and Senior Partner of Promentum Equity Partners, a Copenhagen-based technology investment firm founded in 2015–2016. He co-founded the firm alongside Managing Partner Amer Ramzan and Senior Partner János Flösser (the latter a co-founder of IO Interactive). Promentum positioned itself as a growth-stage, tech-focused investor backing entrepreneurs with scalable concepts and international ambitions, with roots connected to the founders of IO Interactive and Unity Technologies.

Goandal holds an engineering degree (reported as an MSc in Telecommunications) from DTU – the Technical University of Denmark, and describes himself as a strategic, business-focused leader with extensive international exposure. His career prior to and around Promentum spans well-known technology and advisory organizations; his professional background is associated with roles connected to GSMA, McKinsey & Company, and the EY Entrepreneur Of The Year program in Denmark, as well as global business development work at Ascom (a healthcare and enterprise communications company).

At Promentum he has been active in the Nordic startup ecosystem, appearing publicly on behalf of the firm — for example in a fireside chat at the "Startups For Growth / Tech Startups as a Catalyst for Sustainable Growth" event on 23 November 2022, where he spoke about talent and competitiveness ("To stay competitive, we cannot afford to leave anyone behind").

Note on current status: the promentumequity.com domain now redirects to a rebranded advisory-and-investment platform, "Promentum," led by Amer Ramzan, and Goandal's LinkedIn profile currently associates him with Ascom — so his active investing role at Promentum Equity Partners may reflect a prior or transitional period rather than an ongoing full-time mandate.

Investment Thesis & Focus

  • Invests primarily at seed and Series A in technology companies, with typical checks around €1–5M and headroom up to ~€50M for standout deals.
  • Concentrates on the TIME sectors (telecom, internet, media, entertainment) plus SaaS, software, developer tools, and big data/analytics.
  • Backs "ambitious entrepreneurs with scalable concepts and global ambitions" — the firm's stated preference for founders building globally-minded technology businesses.
  • Provides more than capital: the firm emphasizes a strong local and global network, hands-on strategic guidance, and deep operator experience (its partners have backgrounds spanning software, hardware, gaming/entertainment, consulting, e-commerce, and incubation).
  • Geographically Nordic-first — Denmark, Norway, and Sweden — while participating in the broader European tech ecosystem.

Notable Investments

  • Grazper Technologies — Danish AI/computer-vision software company; exited to Japan's Yokogawa Electric (Nikkei-225) in March 2020.
  • AskCody — meeting-management and workplace-experience SaaS platform.
  • Plytix — product information management (PIM) software; noted by Goandal for earning a top-rated PIM ranking on G2.
  • Actimo — employee engagement / frontline communication app; acquired by Kahoot! (Norway).
  • Napp — learning/software company; sold to Templafy in May 2020.
  • Motosumo — home-fitness / indoor-cycling platform (later raised a $6M round led by Magenta Partners).
  • Crey Games — game creation platform.
  • FarmBackup — agricultural/farm-management software.
  • Boardplace, Second Trend, Salam Planet — additional portfolio companies across software and digital platforms.

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