Itai Hoffman
Associate
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- Full Name
- Itai Hoffman
- Title
- Venture Partner
- Firm
- Hustle & Trust Ventures
- Firm Type
- Venture capital / private equity; foreign venture capital fund
- Investment Stage
- Pre-seed / angel; R&D and seed
- Target Company Profile
- Early-stage technology startups, especially enterprise software and infrastructure companies
- Sector Focus
- Artificial intelligence, cloud security, consumer software, cybersecurity, data analytics, enterprise applications, fintech, insurtech, legaltech, privacy tech, retailtech, SaaS, security, software technologies, taxtech
- Geographic Focus
- Israel-linked technology startups; Hustle & Trust is listed with a U.S. address and current Israeli portfolio companies
- Location
- Israel / Tel Aviv District
Background
Itai Hoffman is listed by LinkedIn as being with Hustle & Trust Ventures, and IVC identifies him as a Venture Partner there, with Hanaco Venture Capital VP as his previous position. Hustle & Trust Ventures describes itself publicly as investing in early-stage technology startups, and IVC lists the firm as investing in pre-seed/angel technology startups with R&D and seed-stage preferences.
Before Hustle & Trust, Hoffman was part of Hanaco Ventures in Israel. Third-party profiles and Hanaco-derived biographies describe him as a Vice President at Hanaco, based in the Tel Aviv office, where he helped manage investments, conduct due diligence, generate deal flow, and support portfolio companies through customer introductions and recruiting. Signal also listed him as a Senior Associate at Hanaco Ventures, focused on Israel, enterprise, and consumer internet seed/Series A investing, with a Hanaco investment range of $1 million to $15 million and a $5 million sweet spot.
Prior to venture capital, Hoffman worked in consulting and analysis roles. His biography states that before Hanaco he was a Consultant at Shaldor Strategy Consulting, and before that a Business Analyst at Accenture and the Central Bank of Israel. He graduated cum laude from The Hebrew University of Jerusalem with a BA in Philosophy, Politics and Economics, and served as a Captain in an elite combat unit in the Israel Defense Forces.
Investment Thesis & Focus
- Invests through Hustle & Trust Ventures in pre-seed/angel technology startups, with IVC listing stage preferences as R&D and seed.
- Current Hustle & Trust portfolio data points to enterprise software and infrastructure, including identity resilience, loan management software, tax insurance, privacy/marketing automation, and internal developer platforms.
- Sector coverage includes AI, cloud security, cybersecurity, data analytics, enterprise applications, fintech, insurtech, legaltech, privacy tech, retailtech, SaaS, and software technologies.
- During his Hanaco tenure, Signal listed Hoffman in Israel, enterprise seed/Series A, and consumer internet seed/Series A categories.
- Hoffman has publicly emphasized belief in the Israeli startup ecosystem, writing in early 2024 that “Hanaco Ventures and myself continue to put our trust in Israel's high-tech ecosystem and its ability to stay agile and overcome adversity.”
- His Hanaco biography says his investing work included due diligence, deal-flow generation, and portfolio support through customer introductions and recruiting, so founders should expect a rigorous, network-driven investor rather than a passive check.
Notable Investments
- Hypercore — Loan management software for private credit funds and non-bank lenders; raised a $13.5 million Series A in February 2026 led by Insight Partners, with Hustle & Trust Ventures participating.
- Skyhook — Internal developer platform for building cloud backend services; IVC lists Hustle & Trust Ventures in a December 26, 2024 seed-extension round with a $2 million total deal amount.
- Acsense — IAM resilience platform for protecting and recovering identity-provider configurations; IVC lists Hustle & Trust Ventures in a November 27, 2024 seed-extension round.
- InsureTax — AI-powered tax-liability insurance for SMEs; announced an initial funding round on February 22, 2024 led by ff Venture Capital with Techstars, Plug and Play, and Hustle & Trust participating.
- Kahoona — Privacy-oriented audience intelligence and marketing automation platform; IVC lists Hustle & Trust Ventures in a November 1, 2024 seed-extension round.
- SpotitEarly — Early cancer-detection company combining AI with canine scent detection; Hoffman shared Hanaco’s announcement that it led SpotitEarly’s $6.2 million seed round.
- Guardz — AI-based cybersecurity platform for MSPs and small businesses; Hoffman publicly congratulated the team on its $18 million round.
- Via — Transit-tech company; Hoffman referred to Via as a Hanaco portfolio company when sharing news of its Citymapper acquisition after a financing round at a $3.5 billion valuation.
- Infarm — Urban vertical-farming network; Hoffman shared Hanaco’s announcement of joining Infarm’s $170 million financing round.
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