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Jake Kastan

Vice President

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At a glance

Full Name
Jake Kastan
Firm
Peterson Partners / Peterson Ventures
Firm Type
Independent investment firm across private equity, venture capital, and search strategies
Investment Stage
Pre-seed, seed
Check Size
Peterson Ventures’ pre-seed and seed investments typically range from $250K-$2.5M
Target Company Profile
Founder-led early-stage companies; Peterson says its primary investment question is “who we back,” with emphasis on exceptional entrepreneurs and long-term relationships.
Sector Focus
FinTech, SaaS, digital commerce, healthcare, consumer tech
Geographic Focus
Peterson Ventures has publicly described a focus on Utah-based companies and companies connected to Stanford Graduate School of Business; Crunchbase News reported its portfolio was roughly 40% Utah, 40% Bay Area, and 20% elsewhere in the U.S. in 2022.
Location
Salt Lake City, Utah

Background

I could not verify a current public Peterson Partners or Peterson Ventures team biography for Jake Kastan. The current Peterson team page does not list Jake Kastan, and web searches did not surface a reliable current LinkedIn profile, headshot, education history, or career chronology that could be tied to him with confidence.

The firm associated with the supplied stub, Peterson Partners, is an independent investment firm based in Salt Lake City. Peterson states that it has backed more than 300 companies over more than 20 years and operates across private equity, venture capital, and search strategies.

Peterson Ventures, the firm’s venture arm, invests at pre-seed and seed. Its public venture page says the firm offers capital and support to startup entrepreneurs, typically investing $250K-$2.5M and reserving follow-on capital. A 2022 Crunchbase News profile reported that Peterson Ventures had raised $140 million across its fourth fund and first opportunity fund, and that the seed practice focused heavily on Utah companies and companies coming out of Stanford Graduate School of Business.

Investment Thesis & Focus

  • Peterson Ventures invests in pre-seed and seed companies, with average investment size listed by the firm as $250K-$2.5M.
  • The firm’s stated industry focus areas are FinTech, SaaS, digital commerce, healthcare, and consumer tech.
  • Peterson’s own framing is people-first: “People make all the difference, and who we back is our primary investment question.”
  • The firm says it typically participates for a 5-10 year “chapter of growth” and works as a coach and advisor around brands, systems, human capital, and growth.
  • Crunchbase News reported that Peterson Ventures likes to lead or co-lead and is comfortable investing pre-revenue or even pre-product.
  • Crunchbase News also reported that the firm’s strategy evolved from direct-to-consumer investing into e-commerce enablement, digital health, future of work, and related software/service categories.

Notable Investments

  • Allbirds - Direct-to-consumer footwear and apparel brand; Peterson Ventures is cited by Crunchbase News as an early investor.
  • Bonobos - Men’s apparel company; listed by Crunchbase News as an early Peterson Ventures direct-to-consumer investment and by Peterson as a former portfolio company.
  • Cotopaxi - Outdoor gear and apparel brand; cited by Crunchbase News as an early Peterson Ventures direct-to-consumer investment.
  • Loop Returns - Returns automation platform for e-commerce merchants; cited by Crunchbase News as part of Peterson Ventures’ e-commerce enablement portfolio.
  • Nomi Health - Direct-care healthcare company; cited by Crunchbase News as part of Peterson Ventures’ digital health portfolio.
  • Eargo - Hearing health company; cited by Crunchbase News as part of Peterson Ventures’ digital health portfolio.
  • SmartAsset - Consumer finance platform; cited by Crunchbase News and Peterson Partners as a portfolio company.
  • Lucid Software - Visual collaboration software company; cited by Crunchbase News and Peterson Partners as a portfolio company.
  • Ethos - Insurance technology company; cited by Crunchbase News and Peterson Partners as a portfolio company.
  • Chatbooks - Consumer photo-book company; listed on Peterson’s venture portfolio page.

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