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Jeremy Radcliffe
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Jeremy Radcliffe

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At a glance

Full Name
Jeremy Radcliffe
Title
Chief Product Officer, Perscient; former Co-Founder and Partner, Valedor Partners
Firm
Perscient; Valedor Partners
Firm Type
Private investment firm / merchant bank; venture capital and private equity
Investment Stage
Seed, early-stage venture, growth equity, buyouts, co-investments
Target Company Profile
US-domiciled lower-middle-market companies; bootstrapped or early-stage businesses with product-market fit; companies that can benefit from hands-on operational, financial, and technological support
Sector Focus
Business services, consumer goods and services, ecommerce, insurance services, QSR/concession technology, allergy care, hydration/food and beverage, manufacturing and packaging, financial services
Geographic Focus
United States / North America
Location
Houston, Texas

Background

Jeremy Radcliffe is a Houston-based entrepreneur, operating executive, and private-company investor. He is currently Chief Product Officer at Perscient, where his role includes product, business development, marketing, and client relationship management. Perscient’s team profile says he re-joined Ben Hunt and Rusty Guinn in 2025 after previously working with them at Salient Partners.

Radcliffe joined The Redstone Companies, a Houston-based multi-family office, in 1997. According to his Valedor biography, he helped run Redstone’s investment advisory business and was one of two primary managers of a $45 million private equity fund whose investments included building a 100+ location Whataburger franchisee and launching Future Mortgages, a UK subprime mortgage business later sold to Citigroup.

He left Redstone to co-found Salient Partners in 2002. SEC filings describe him as a managing director of Salient responsible for daily operations of the firm’s investments division, and Salient’s 2015 announcement says he had been president since 2013 before being promoted to president and chief strategy officer. Valedor’s biography says he helped grow Salient into a $10+ billion AUM asset and wealth manager and that Salient’s wealth-management business was sold to HighTower in 2018.

In 2018, Radcliffe co-founded Valedor Partners, a Houston private investment firm focused on lower-middle-market companies. Valedor describes itself as a hands-on partner to US-domiciled companies, pursuing growth equity and buyout opportunities and also providing venture capital, co-investment, and advisory support. Radcliffe holds an A.B. in Classics from Princeton University and graduated magna cum laude.

Investment Thesis & Focus

  • Valedor’s stated strategy is to pursue “lower middle market growth equity and buyout opportunities” in companies that can “endure industry cycles” and benefit from operational, financial, and technological expertise.
  • The firm describes its model as hands-on partnerships with US-domiciled lower-middle-market companies, prioritizing integrity, learning from partners, and long-term legacies over short-term returns.
  • Valedor’s venture activity focuses on “boot-strapped, early-stage businesses with product-market fit,” where the firm can provide strategic and operational advice as well as funding.
  • Radcliffe’s own background points to a preference for businesses where capital can be paired with operating help, financial-services experience, and a network of family-office, institutional, and founder relationships.
  • The firm’s portfolio shows a broad sector range rather than a narrow thesis: ecommerce infrastructure, insurance services, QSR/concession technology, consumer products, digital health/allergy care, packaging, and climate/materials technology.

Notable Investments

  • Cart.com: End-to-end ecommerce and logistics platform; Valedor participated in Cart.com’s $25 million Series A in April 2021 and was listed as a prior investor in the company’s $98 million Series B in August 2021.
  • sEATz / Rivalry Technologies: Stadium ordering and concession technology company; Valedor led an oversubscribed near-$1.3 million seed round reported in September 2019. Valedor’s portfolio lists Rivalry Technologies as software and hardware for QSRs and concessionaires.
  • Cure Hydration: Plant-based electrolyte drink-mix brand sold through DTC and retail channels; TechCrunch reported Valedor as an investor in Cure’s $5.6 million Series A in 2023.
  • Curex: Tech-enabled allergy immunotherapy provider using at-home testing and custom allergy drops; listed in Valedor’s representative investments.
  • Claim Assist Solutions: Technology-enabled outsourced insurance-claims services provider for carriers across the United States; listed in Valedor’s representative investments.
  • Bear Fight: American single-malt whiskey brand; listed in Valedor’s representative investments.
  • Dae Hair: Hair-care products company; listed in Valedor’s representative investments.
  • De Soi: Non-alcoholic beverage brand launched in partnership with Katy Perry; listed in Valedor’s representative investments.
  • Newlight Technologies: Materials company converting methane and CO2 into biodegradable carbon-negative plastics; listed in Valedor’s representative investments.
  • White Oak Music Hall: Houston live entertainment venue; Valedor’s Radcliffe biography says he led the investment group behind the venue.
  • Clovis Point Capital and Live Oak Capital: Niche private funds that Radcliffe personally backed, according to his Valedor biography.

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