Jessica Pascucci

Jessica Pascucci is a sourcing and marketing professional at Yellow Wood Partners, a Boston-based private equity firm that invests exclusively in consumer branded-products companies. She joined the firm in 2018 as a Consumer Sourcing Analyst and was promoted to Consumer Sourcing Senior Analyst effective January 2022. She now holds the title of Manager, Sourcing & Marketing, per her firm and professional listings.

She holds a BS in Business Marketing from Lasell College (Lasell University) in Newton, Massachusetts. Her work centers on deal sourcing and firm marketing rather than on writing checks — she helps identify and research potential brand acquisition targets and supports the firm's outreach and pipeline development.

Yellow Wood describes its approach as a "Consumer Operating DNA" strategy, which pairs deep pre-investment industry research and proprietary data analysis with hands-on operating and investment expertise through exit. Pascucci's sourcing role sits at the front end of that model, feeding the firm's data-driven identification of brands and platforms to pursue.

It is worth noting that the original stub data labeled her as an "Angel Investor" backing "Seed Round" deals; research does not support this. She is a sourcing/marketing team member at a mid-market consumer buyout firm, and any investment activity flows through Yellow Wood's control-oriented private equity strategy rather than personal angel investing.

• Yellow Wood invests exclusively in consumer branded products — beauty, personal care, health and wellness, footcare, food, and household goods — across mass, drug, food, specialty, value, club, and e-commerce channels.
• The firm targets controlling stakes in mid-market companies, typically deploying ~$10M–$80M of equity into businesses with ~$30M–$200M enterprise value.
• A signature strategy is the corporate carve-out: Yellow Wood has completed multiple divestiture acquisitions from large multinational CPG companies (Bayer, Reckitt Benckiser, Haleon, Unilever), then built them into standalone platforms with add-on acquisitions.
• The firm's stated "Consumer Operating DNA" combines extensive pre-investment research and data analysis with operating resources to drive organic growth and efficiency — meaning sourcing (Pascucci's function) and diligence are heavily research-led.
• Pascucci's own role is sourcing and marketing: identifying brands that fit the firm's thesis and supporting outreach, rather than setting personal investment criteria.