Johan Siwers

Johan Siwers is a Founding Partner and General Partner at RECAPEX, a Stockholm-based firm that describes itself as a partner to owners and management teams seeking to realize opportunities from technology and digital change. RECAPEX says it works from a foundation of both passion for digital change and “metrics and financials,” with a base in the Nordic region.

Siwers’ Recapex profile describes him as a digital executive with more than 20 years of experience across Axel Johnson, Kinnevik, Spray, Schibsted, and InterActiveCorp (IAC). At Kinnevik, he started straight out of business school as part of the generation of young entrepreneurs brought into the group by Jan Hugo Stenbeck, progressing from management trainee to managing director.

Earlier in his career, Siwers worked at Spray Interactive Media, which Recapex describes as a hub for early internet entrepreneurs and as a place that helped build a leading European web agency later merged and listed as Razorfish. He later served as VP Business Development at Schibsted-led Scandinavia Online (SOL), where he helped roll out the Nordic portal, supported its listing, and later its divestment.

He also helped roll out Match.com in Europe and was part of the global management team of the IAC-led company, now part of Match Group. More recently, Recapex says Siwers worked on D-Ax, a partnership between RECAPEX and Axel Johnson created as a corporate venture investment vehicle for retail-group digital transformation.

• RECAPEX states that Siwers has invested “both time and money” behind initiatives tied by the common theme of digital technologies transforming behavior and industries.
• The firm’s scale-up work focuses on helping Nordic ventures grow through execution strategy, marketing and PR, sales and partnerships, organization building, and preparation for international success.
• RECAPEX says it “act[s] primarily as consultants and advisors,” but also invests financially “in cases we fall in love with.”
• For Nordic market entry, RECAPEX focuses on international technology companies seeking access to the 27 million-person Nordic market, with services including strategy localization, marketing and PR, sales and partnerships, organization building, and practical localization.
• The firm’s Nordic thesis is that the region is attractive for international businesses because of high English proficiency, high internet penetration, and a consumer base receptive to digital products and services.
• Recapex emphasizes profitable and “risk balanced” Nordic rollouts, especially for consumer-facing technology plays.