
John Marsden
Founder Director
Get their honest, personalized take on your startup.
Sign in to pitch John →At a glance
- Full Name
- John Robert Marsden
- Title
- Founder; Director
- Firm
- Innvotec Limited
- Firm Type
- FCA-regulated asset management, venture capital, private equity and corporate finance boutique
- Investment Stage
- Early stage, seed, and growth-stage venture investments
- Target Company Profile
- Disruptive innovation businesses, including impact and ESG-oriented companies; Innvotec says it is “focused on accelerating disruptive innovations and trends”
- Sector Focus
- Fintech, cleantech, healthtech, consumertech, digital transformation
- Geographic Focus
- United Kingdom, North America, Middle East, Asia
- Location
- London / Greater London, United Kingdom
Background
John Robert Marsden is the founder of Innvotec Limited, a London-based investment boutique associated with venture capital and corporate finance since 1989. Innvotec describes itself as an FCA-regulated asset-management, venture-capital, private-equity and corporate-finance boutique, with nearly 40 years of experience investing in venture capital and private equity.
Marsden’s LinkedIn profile states that he has spent 35 years in early-stage venture capital and lists Innvotec Limited in London as his current experience. Innvotec’s own team page lists “John” as “Founder,” while MarketScreener identifies John Marsden as the founder of Innvotec Ltd. and records his former role as a non-executive director / board member of Scout7 Ltd., a football scouting, recruitment and player-administration software company.
Companies House identifies him as John Robert Marsden, British, born April 1951, resident in England. It records him as an active director of Innvotec Limited, appointed on 6 February 2026, and also as an active director of Kerdos Ventures Limited and Innvotec Investments Limited.
Investment Thesis & Focus
- Innvotec describes its current investment posture as sector-agnostic but focused on “accelerating disruptive innovations and trends” across the UK, North America, Middle East and Asia.
- The firm highlights fintech, cleantech, healthtech, consumertech and digital transformation as portfolio categories.
- Innvotec says it aims to be a long-term value-adding partner to “the next generation of multi-sector ESG companies.”
- Innvotec’s managed funds invested under EIS and SEIS schemes between 2014 and 2021 in emerging UK-based companies.
- The firm’s current managed-fund focus is on limited partnerships, “typically addressing the raising of commitment to invest in a single target company.”
- Innvotec says it is selective, emphasizing “fewer, better relationships with carefully selected investors who share their vision and values.”
- Corporate-finance support includes fundraising, secondary sales, refinancings, M&A, collaborative-partner identification and business development for portfolio companies and clients.
Notable Investments
- Cognism - London-based B2B sales-intelligence and prospecting platform using AI; Innvotec-managed funds were founder investors, and Innvotec reported a 20x return for investor clients. Cognism raised an $87.5 million Series C in January 2022.
- Fundment - FCA-authorized digital investment-technology platform for financial advisers; Innvotec-managed funds were founder investors, and Innvotec reported a near 50x return with the company valued at approaching £0.3 billion.
- AirEx - Cleantech company producing smart air bricks to reduce home energy bills and improve building efficiency; Innvotec-managed funds were founder investors, with Innvotec reporting the company valued above £0.1 billion.
- AMFG - Manufacturing Execution Software company for additive and digital manufacturing; Innvotec-managed funds were founder investors, and Innvotec says it helped identify a major U.S. trade investor and partner.
- UrbanStems - New York-headquartered online floral and gifting company working directly with Rainforest Alliance Certified farms; Innvotec says it assisted with primary fundraising, secondary sales and debt refinancing.
- EMSOL - Environmental monitoring platform combining air-quality, noise-pollution and asset-location data to improve site-level environmental decisions.
- Tapoly - On-demand insurance platform for freelancers, contractors, home workers and participants in the sharing and gig economy.
- Compare Ethics - Sustainability-focused company; CB Insights records Innvotec participating in a $0.57 million Seed VC round on 27 October 2020.
- Exaactly - CB Insights records Innvotec participating in a $0.34 million Seed VC round on 29 August 2017.
- Scout7 Ltd. - Football scouting, recruitment and player-administration software company; MarketScreener lists Marsden as a former non-executive director / board member.
Unlock the full research
Get how to approach them, recent activity, sources, contact links — plus pitch their AI twin for a candid read on your raise.
One-time. Stays unlocked for you.