Jordana Cropper
Investment Manager
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- Full Name
- Jordana Cropper
- Title
- Director (promoted from Investment Director in 2025)
- Firm
- NorthEdge (NorthEdge Capital LLP)
- Firm Type
- Private equity — lower mid-market buy-out and development capital (not an angel/seed investor; the stub's "Angel Investors / Seed Round" classification is inaccurate)
- Investment Stage
- Established, profitable SMEs — management buy-outs, development/growth capital, equity release and buy-and-build
- Check Size
- c. £2m–£50m equity per deal (firm-level range)
- Target Company Profile
- Established Northern-UK businesses, typically turnover >£5m and profits >£0.5m
- Sector Focus
- Technology, Healthcare, and Business Services (firm mandate)
- Geographic Focus
- Northern UK (offices in Manchester and Leeds)
- Location
- Manchester, UK
Background
Jordana Cropper is a Director at NorthEdge, a Manchester-headquartered private equity firm focused on the lower mid-market of Northern England. She joined NorthEdge's Manchester office in March 2018, was promoted to Investment Director in August 2020, and was elevated to Director in 2025. In addition to her deal work, she has taken on portfolio responsibilities — supporting NorthEdge's portfolio team (led by Head of Portfolio Ian Plumb and Portfolio Director Ben Wildsmith) in driving value across the firm's existing investments.
Before joining NorthEdge, Cropper was a Strategic Finance Manager at the Co-op (Coop), where she worked on significant transformation projects across the Food Retail division. Prior to that, she spent roughly five years at EY in Transaction Advisory Services, giving her a strong grounding in transaction due diligence and corporate finance — background that NorthEdge and ICAEW have highlighted in profiling her corporate-finance career.
At NorthEdge, Cropper sits on the boards of portfolio companies including TKC (a supplier of kitchen cabinets, doors and components) and Total Fitness (a Northern-UK health-club operator). She has been credited with playing a significant part in the progression of Total Fitness, TKC and luxury-travel business ITC Luxury Travel. She also plays a pivotal role on NorthEdge's Diversity & Inclusion committee.
Investment Thesis & Focus
- Invests through NorthEdge, a lower mid-market private equity house managing over £900m of funds, targeting buy-outs and development capital rather than early-stage/seed venture.
- Check size typically £2m–£50m per business, across management buy-outs, growth/development capital, equity release, and buy-and-build platforms.
- Sectors: Technology, Healthcare, and Business Services — the firm's three core verticals.
- Company profile: established, profitable, cash-generative businesses (turnover >£5m, profit >£0.5m), predominantly headquartered in the North of England.
- Cropper's personal remit blends new investment with hands-on portfolio value creation — she operates as a board director focused on operational improvement and growth in NorthEdge's holdings.
Notable Investments
- Total Fitness — Northern-UK health and fitness club chain; NorthEdge portfolio company, Cropper serves on the board and is credited with supporting its progression.
- TKC — supplier of kitchen cabinets, doors and components; NorthEdge portfolio company, Cropper is a board member.
- ITC Luxury Travel — luxury travel business; named as one of the companies where Cropper has played a significant part.
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