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Justin Reyna
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Justin Reyna

Managing Director

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At a glance

Full Name
Justin Reyna
Title
Managing Director
Firm
H.I.G. Capital
Firm Type
Private equity / alternative investment firm
Investment Stage
Middle-market private equity; buyouts, recapitalizations, growth/development capital
Target Company Profile
Middle-market enterprises, typically $50 million to $1 billion of enterprise value, with high-quality value-added products, favorable growth prospects, and proven management teams with meaningful equity ownership
Sector Focus
Consumer; also consumer products and services, retail, healthcare, and business services
Geographic Focus
United States; H.I.G. invests across the U.S., Europe, and Latin America
Location
San Francisco, California

Background

Justin Reyna is a Managing Director in H.I.G. Capital's Advantage Fund, based in the firm's San Francisco office. H.I.G. states that he focuses on investing in the consumer sector and is involved across the investment process, including deal sourcing, transaction negotiation and execution, and portfolio company oversight.

Reyna has more than 20 years of middle-market private equity experience. His investing work has covered consumer products and services, retail, healthcare, and business services. H.I.G. lists his current board roles as Empire Today, Lipari Foods, Patriot Pickle, and Windows USA.

Before H.I.G., Reyna worked at Fox Paine and Golden Gate Capital. Earlier in his career, he was with DB Capital Partners, the predecessor firm to MidOcean Partners, and began as an analyst at Donaldson, Lufkin & Jenrette.

He earned a B.A. in economics, cum laude, from Princeton University.

Investment Thesis & Focus

  • H.I.G. describes Reyna's current mandate as the Advantage Fund, based in San Francisco, with a focus on the consumer sector.
  • He appears best matched to established middle-market businesses rather than seed-stage startups; H.I.G. Private Equity says it invests in "middle market enterprises, typically with enterprise values between $50 million to $1 billion."
  • H.I.G.'s private equity categories include management-led buyouts or recapitalizations of established profitable manufacturing and service businesses, plus growth/development capital for promising high-growth companies.
  • H.I.G. emphasizes hands-on value creation, operating expertise, strategic support, and management teams/entrepreneurs that retain substantial equity ownership.
  • His portfolio indicates a bias toward consumer and business-services models with defensible distribution, services execution, or operational scale: installed home services, specialty food distribution, fresh food manufacturing, and direct-to-consumer replacement windows.

Notable Investments

  • Empire Today - Installed home improvements and home furnishings provider; H.I.G. invested in 2016, listed as Private Equity - US, realized.
  • Lipari Foods - Warren, Michigan-based distributor of perimeter-of-store, specialty, and branded food products; H.I.G. invested in 2019, listed as Private Equity - US, realized.
  • Patriot Pickle - Wayne, New Jersey-based manufacturer and distributor of fresh pickles and fermented foods for foodservice and grocery retail; H.I.G. invested in 2023, active.
  • Windows USA - Dallas-based vertically integrated home-services company selling replacement vinyl windows to homeowners in the Southern U.S.; H.I.G. invested in 2020, active.

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