
Justin Reyna
Managing Director
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- Full Name
- Justin Reyna
- Title
- Managing Director
- Firm
- H.I.G. Capital
- Firm Type
- Private equity / alternative investment firm
- Investment Stage
- Middle-market private equity; buyouts, recapitalizations, growth/development capital
- Target Company Profile
- Middle-market enterprises, typically $50 million to $1 billion of enterprise value, with high-quality value-added products, favorable growth prospects, and proven management teams with meaningful equity ownership
- Sector Focus
- Consumer; also consumer products and services, retail, healthcare, and business services
- Geographic Focus
- United States; H.I.G. invests across the U.S., Europe, and Latin America
- Location
- San Francisco, California
Background
Justin Reyna is a Managing Director in H.I.G. Capital's Advantage Fund, based in the firm's San Francisco office. H.I.G. states that he focuses on investing in the consumer sector and is involved across the investment process, including deal sourcing, transaction negotiation and execution, and portfolio company oversight.
Reyna has more than 20 years of middle-market private equity experience. His investing work has covered consumer products and services, retail, healthcare, and business services. H.I.G. lists his current board roles as Empire Today, Lipari Foods, Patriot Pickle, and Windows USA.
Before H.I.G., Reyna worked at Fox Paine and Golden Gate Capital. Earlier in his career, he was with DB Capital Partners, the predecessor firm to MidOcean Partners, and began as an analyst at Donaldson, Lufkin & Jenrette.
He earned a B.A. in economics, cum laude, from Princeton University.
Investment Thesis & Focus
- H.I.G. describes Reyna's current mandate as the Advantage Fund, based in San Francisco, with a focus on the consumer sector.
- He appears best matched to established middle-market businesses rather than seed-stage startups; H.I.G. Private Equity says it invests in "middle market enterprises, typically with enterprise values between $50 million to $1 billion."
- H.I.G.'s private equity categories include management-led buyouts or recapitalizations of established profitable manufacturing and service businesses, plus growth/development capital for promising high-growth companies.
- H.I.G. emphasizes hands-on value creation, operating expertise, strategic support, and management teams/entrepreneurs that retain substantial equity ownership.
- His portfolio indicates a bias toward consumer and business-services models with defensible distribution, services execution, or operational scale: installed home services, specialty food distribution, fresh food manufacturing, and direct-to-consumer replacement windows.
Notable Investments
- Empire Today - Installed home improvements and home furnishings provider; H.I.G. invested in 2016, listed as Private Equity - US, realized.
- Lipari Foods - Warren, Michigan-based distributor of perimeter-of-store, specialty, and branded food products; H.I.G. invested in 2019, listed as Private Equity - US, realized.
- Patriot Pickle - Wayne, New Jersey-based manufacturer and distributor of fresh pickles and fermented foods for foodservice and grocery retail; H.I.G. invested in 2023, active.
- Windows USA - Dallas-based vertically integrated home-services company selling replacement vinyl windows to homeowners in the Southern U.S.; H.I.G. invested in 2020, active.
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