Keren Admon
Get their honest, personalized take on your startup.
Sign in to pitch Keren →At a glance
- Full Name
- Keren Admon-Levkovitch
- Title
- Chief Strategy Officer
- Firm
- Captain Up
- Firm Type
- Startup operator; former venture capital investor
- Investment Stage
- Seed and early-stage exposure through prior roles at Sequoia Capital Israel and Blumberg Capital
- Target Company Profile
- Technology startups, especially companies in security, mobile, IoT, fintech, enterprise software, and digital engagement
- Sector Focus
- Enterprise software, security, mobile, IoT, fintech, digital media, gamification, engagement, retention, monetization
- Geographic Focus
- Israel startup ecosystem
- Location
- Israel
Background
Keren Admon-Levkovitch is currently listed as Chief Strategy Officer at Captain Up, a Tel Aviv-based gamification and engagement platform. Startup Nation Finder lists her as “Keren Admon - Levkovitch” with the CSO role, and The Org says she has served as Captain Up’s Chief Strategy Officer since 2016, leading strategy and growth initiatives focused on new business models and partnerships.
Before Captain Up, she worked in venture capital. The Org describes her as a Principal at Blumberg Capital from 2015 to 2016, covering investment opportunities in security, mobile, IoT, fintech, and enterprise software and serving as a board member for portfolio companies. Prior to that, she worked at Sequoia Capital from 2007 to 2015 as an analyst and deal-flow manager focused on the Israeli startup ecosystem across IT sectors. IVC also identifies her previous position as “Sequoia Israel (Deal Flow Manager & Business Analyst).”
Her earlier career was legal. The Org reports that she served as legal counsel for Afcon Holdings Group from 2003 to 2006, handling contracts and legal representation. It also lists her education as an LLB from The College of Management Academic Studies and notes a Lady Davis Fellowship. Her public LinkedIn profile also identifies The College of Management Academic Studies as her education and describes her as an experienced Chief Strategy Officer working in the investment and internet industry.
Investment Thesis & Focus
- Focus areas from her Blumberg Capital role included security, mobile, IoT, fintech, and enterprise software.
- Her Sequoia Capital Israel work centered on deal flow and business analysis in the Israeli startup ecosystem across IT sectors.
- Her current operating work at Captain Up is tied to user engagement, retention, loyalty, gamification, monetization, and data-driven personalization.
- Captain Up’s product focus suggests strong relevance for founders building B2B software around engagement, behavioral mechanics, gaming, digital media, loyalty, and monetization.
- No public source reviewed stated a personal angel-investing thesis, check size, or formal current investing mandate for Admon-Levkovitch.
Notable Investments
- No personal angel investments or named deals led by Keren Admon-Levkovitch were publicly verifiable from the sources reviewed.
- Captain Up — Tel Aviv-based gamification and engagement platform where she is CSO; the company raised undisclosed rounds in January 2013 and August 2013, with Daniel Recanati and Rhodium listed as investors in the August 2013 round.
- Sequoia Capital Israel — she worked as analyst and deal-flow manager from 2007 to 2015, but public sources reviewed did not attribute specific Sequoia investments to her individually.
- Blumberg Capital — she worked as Principal from 2015 to 2016 covering security, mobile, IoT, fintech, and enterprise software opportunities, but public sources reviewed did not identify specific deals she led.
Unlock the full research
Get how to approach them, recent activity, sources, contact links — plus pitch their AI twin for a candid read on your raise.
One-time. Stays unlocked for you.